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Subsistence consumer-merchant marketplace deviance in marketing systems : antecedents, implications, and recommendations

Upadhyaya, Shikha; Vann, Richard J.; Camacho, Sonia; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 145-159

Persistent link: https://www.econbiz.de/10010379884

Thou shall not? The influence of religion on beliefs of stewardship and dominion, sustainable behaviors, and marketing systems

Leary, R. Bret; Minton, Elizabeth A.; Mittelstaedt, John D. - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 457-470

Persistent link: https://www.econbiz.de/10011623738

Evolving two-generation services to disrupt the intergenerational effects of poverty and promote family well-being

Upadhyaya, Shikha; Blocker, Christopher P.; Houston, H. Rika - In: Journal of business research : JBR 125 (2021), pp. 324-335

Persistent link: https://www.econbiz.de/10012494075

Transforming poverty-related policy with intersectionality

Corus, Canan; Saatcioglu, Bige; Kaufman-Scarborough, Carol - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 211-222

Persistent link: https://www.econbiz.de/10011618675

Valuing less and guarding more : consumption stewardship in restricted contexts

Barrios, Andrés; Blocker, Christopher P.; Upadhyaya, Shikha - In: International journal of consumer studies 47 (2023) 1, pp. 216-231

Persistent link: https://www.econbiz.de/10014248819

Exploring consumer vulnerability in the consumption of menstrual products : insights from a developing country

Ndichu, Edna G.; Upadhyaya, Shikha - In: Health marketing quarterly 40 (2023) 4, pp. 396-414

Persistent link: https://www.econbiz.de/10014422176

In advertising we trust : religiosity's influence on marketplace and relational trust

Minton, Elizabeth A. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 403-414

Persistent link: https://www.econbiz.de/10011410188

Believing is buying : religiosity, advertising skepticism, and corporate trust

Minton, Elizabeth A. - In: Journal of management, spirituality & religion : JMSR 16 (2019) 1, pp. 54-75

Prior research has shown that religiosity influences consumer skepticism, but such research has lacked examination of the breadth of this effect and isolation of this effect by manipulating religion. Three studies explore this relationship. Study 1 shows that advertising skepticism mediates the...

Persistent link: https://www.econbiz.de/10012156773

Religiosity scales in marketing research

Minton, Elizabeth A. - In: European journal of marketing 57 (2023) 9, pp. 2619-2645

Persistent link: https://www.econbiz.de/10014448564

Sacred attributions : implications for marketplace behavior

Minton, Elizabeth A. - In: Psychology & marketing 33 (2016) 6, pp. 437-448

Persistent link: https://www.econbiz.de/10011491947