Religiosity scales in marketing research
Elizabeth A. Minton
| Year of publication: |
2023
|
|---|---|
| Authors: | Minton, Elizabeth A. |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 9, p. 2619-2645
|
| Subject: | Marketing scales | Religion's influence on consumption | Religiosity | Religiosity scales | Marktforschung | Market research | Religion | Konsumentenverhalten | Consumer behaviour | Skalenertrag | Returns to scale |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-05-2022-0403 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014448564