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The importance of green practices for hotel guests: does gender matter?

Moise, Mihaela Simona; Gil Saura, Irene; Ruiz Molina, … - In: Economic research 34 (2021) 1,3, pp. 3508-3529

Persistent link: https://www.econbiz.de/10014233534

Logistic service quality and technology : a comparison between supplier-retailer and retailer-consumer relationships

Gil Saura, Irene; Ruiz Molina, Maria Eugenia; Servera … - In: The international review of retail, distribution and … 18 (2008) 5, pp. 495-510

Persistent link: https://www.econbiz.de/10003806239

Main motivations and barriers to pro-environmental behaviour : a study from the employee’s perspective

Juma Michilena, Israel Javier; Ruiz Molina, Maria Eugenia; … - In: Sustainability accounting, management and policy journal 15 (2024) 4, pp. 913-933

Persistent link: https://www.econbiz.de/10015063215

Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 2-27

Persistent link: https://www.econbiz.de/10011421818

Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140

Persistent link: https://www.econbiz.de/10009774824

ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions

Šerić, Maja; Gil Saura, Irene - In: Journal of hospitality marketing & management 21 (2012) 7/8, pp. 821-851

Persistent link: https://www.econbiz.de/10009688552

Análisis de los hoteles de alta categoría de Croacia desde el enfoque hotel-huésped

Šerić, Maja; Gil Saura, Irene - In: Investigaciones europeas de Dirección y Economía de … 17 (2011) 3, pp. 127-149

The tourism sector of Croatia has been developing strongly in the last ten years. It is of crucial importance for its future development to be capable of managing the hotel sector according to the new market conditions. The purpose of this research is to study high-quality hotels of Croatia from...

Persistent link: https://www.econbiz.de/10009410716

How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry

Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156

Persistent link: https://www.econbiz.de/10010389390

Latest technology and communication consistency in hospitality : a comparison between two Mediterranean countries

Šerić, Maja; Gil Saura, Irene; Praničević, Daniela … - In: Economic research 29 (2016) 1, pp. 1091-1108

Persistent link: https://www.econbiz.de/10012222128

The causal relationship between store equity and loyalty : testing two alternative models in retailing

Gil Saura, Irene; Šerić, Maja; Ruiz-Molina, María Eugenia - In: The journal of brand management : an international journal 24 (2017) 2, pp. 193-208

Persistent link: https://www.econbiz.de/10011724575

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