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1
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platforms
: big data and sponsored positions
Janssen, Maarten C. W.
;
Jungbauer, Thomas
;
Preuß, Marcel
; …
-
2023
Persistent link: https://www.econbiz.de/10014429950
Saved in:
2
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
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3
Does cultural distance affect online review ratings? : measuring international customers’ satisfaction with services leveraging digital
platforms
and big data
Mariani, Marcello M.
;
Matarazzo, Michela
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10012656535
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4
The digital sales transformation featured by precise retail marketing strategy
Zhu, Guoan
;
Gao, Xue
- In:
Expert journal of marketing
7
(
2019
)
1
,
pp. 72-76
Persistent link: https://www.econbiz.de/10012217302
Saved in:
5
Data portability effects on data-driven innovation of online
platforms
: analyzing Spotify
Flórez Ramos, Esmeralda
;
Blind, Knut
- In:
Telecommunications policy : the international journal …
44
(
2020
)
9
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012595332
Saved in:
6
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
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A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
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8
Big data: hell or heaven? : digital
platforms
and market power in the data-driven economy
Nuccio, Massimiliano
;
Guerzoni, Marco
- In:
Competition & change : the journal of global business …
23
(
2019
)
3
,
pp. 312-328
Persistent link: https://www.econbiz.de/10012038726
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9
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
10
Value of data : there's no such thing as a free lunch in the digital economy
Li, Wendy C. Y.
;
Nirei, Makoto
;
Yamana, Kazufumi
-
2019
Persistent link: https://www.econbiz.de/10012134505
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