Similar Search Results

Resource integration and co-creation : a customer journey approach

Jesus, Cátia Mendes de; Alves, Helena - In: The Routledge handbook of service research insights and …, (pp. 344-372). 2020

Persistent link: https://www.econbiz.de/10012238676

A model for stakeholder classifcation and stakeholder relationships

Mainardes, Emerson Wagner; Alves, Helena; Raposo, Mário - In: Management decision : MD 50 (2012) 10, pp. 1861-1879

Purpose: This paper aims to develop a new model of stakeholder classification and a model for explaining the relationship between the organization and its respective stakeholders. Design/methodology/approach: The new proposed model is based on an empirical study that comprises an exploratory...

Persistent link: https://www.econbiz.de/10009683539

Value co-creation: Concept and contexts of application and study

Alves, Helena; Fernandes, Cristina I.; Raposo, Mário - In: Journal of business research : JBR 69 (2016) 5, pp. 1626-1633

Persistent link: https://www.econbiz.de/10011450440

Drivers of innovation strategies : testing the Tidd and Bessant (2009) model

Ferreira, João J. M.; Fernandes, Cristina I.; Alves, Helena - In: Journal of business research : JBR 68 (2015) 7, pp. 1395-1403

Persistent link: https://www.econbiz.de/10011297956

Uncovering the use of the social support concept in social marketing interventions for health

Baptista, Nuno; Alves, Helena; Pinho, José Carlos - In: Journal of nonprofit & public sector marketing 34 (2022) 1, pp. 1-35

Persistent link: https://www.econbiz.de/10012802209

Digital marketing : a quantitative approach on the scientific production

Marchiori, Danilo Magno; Paço, Arminda M. Finisterra do; … - In: International journal of electronic marketing and … 11 (2020) 4, pp. 384-428

Persistent link: https://www.econbiz.de/10012509349

Best practices in marketing and their impact on quality of life

Alves, Helena (ed.) - 2013

Persistent link: https://www.econbiz.de/10010189974

Development of a green consumer behaviour model

Paço, Arminda M. Finisterra do; Alves, Helena; Shiel, Chris - In: International journal of consumer studies 37 (2013) 4, pp. 414-421

Persistent link: https://www.econbiz.de/10009776304

Assessing the citations of articles on intellectual capital : what are the "influencers"?

Pedro, Eugenia de Matos; Alves, Helena; Leitão, João - In: International journal of knowledge management : IJKM ; … 16 (2020) 2, pp. 30-51

Persistent link: https://www.econbiz.de/10012292064

Public sector organizations and cocreation with citizens : a literature review on benefits, drivers, and barriers

Baptista, Nuno; Alves, Helena; Matos, Nelson - In: Journal of nonprofit & public sector marketing 32 (2020) 3, pp. 217-241

Persistent link: https://www.econbiz.de/10012259281