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Contents -- Preface -- List of Abbreviations -- List of Figures -- List of Tables -- Preface -- Chapter I: Introduction to Service Science -- Chapter II: Service Science And Sustainability -- Chapter III: Service sustainability paradigm as a basis for transformative service society -- Chapter...
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Understanding Customer Relationship Management -- CRM Adoption Theories -- CRM Adoption Models and Frameworks -- Critical Factors for CRM Adoption: A Case Study at SMEs in Palestine -- Model Verification.
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