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Advertising regulations in pharmaceutical markets : product versus enlightenment
Ishida, Junichiro; Takahara, Tsuyoshi - 2019
This paper analyzes the optimal content regulation of direct-to-consumer advertisement (DTCA) in a pharmaceutical … promote their own specific products under product DTCA, whereas they can only advertise the presence of a disease and its … typical subjective symptoms under enlightenment DTCA. The content regulation changes the nature of market competition and the …
Persistent link: https://www.econbiz.de/10012024745
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Hospitals and the generic versus brand-name prescription decision in the outpatient sector
Pruckner, Gerald J.; Schober, Thomas - 2016
Healthcare payers try to reduce costs by promoting the use of cheaper generic drugs. We show strong interrelations in drug prescriptions between the inpatient and outpatient sectors by using a large administrative dataset from Austria. Patients with prior hospital visits have a significantly...
Persistent link: https://www.econbiz.de/10011570769
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Advertising Regulations in Pharmaceutical Markets : Product versus Enlightenment
Ishida, Junichiro - 2019
This paper analyzes the optimal content regulation of direct-to-consumer advertisement (DTCA) in a pharmaceutical … promote their own specific products under product DTCA, whereas they can only advertise the presence of a disease and its … typical subjective symptoms under enlightenment DTCA. The content regulation changes the nature of market competition and the …
Persistent link: https://www.econbiz.de/10012897821
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Umbrella Branding in Pharmaceutical Markets
Suppliet, Moritz - 2017
Umbrella branding is a marketing practice whereby multi-product firms leverage their reputation across different product categories. This paper investigates how advertising in the market of over-the-counter (OTC) drugs affects the decision to buy prescription drugs from a promoted brand name. I...
Persistent link: https://www.econbiz.de/10012947424
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Fishy Gifts : Bribing with Shame and Guilt
Ong, David - 2013
Gifts are often used where the institutions of contracting do not exist, or are underdeveloped, as in emerging markets, or otherwise unenforceable, as with illicit transactions in developed markets. The following is an analysis of gifts in the context of belief preferences with unobservable...
Persistent link: https://www.econbiz.de/10014212848
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The Cost Effectiveness of Direct to Consumer Advertising for Prescription Drugs
Rubin, Paul H.; Atherly, Adam - 2014
In this paper we use published information to provide analyze the economic value of Direct to Consumer (DTC) advertising. We use information on: the effect of DTC in generating patient visits; the effect of patient visits and mentions of a drug in generating prescriptions; and the effect of...
Persistent link: https://www.econbiz.de/10014047829
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The Effects of Detailing on Prescribing Decisions Under Quality Uncertainty
Ching, Andrew T.; Ishihara, Masakazu - 2010
Motivated by recent empirical findings on the relationship between new clinical evidence and the effectiveness of detailing, this paper develops a new structural model of detailing and prescribing decisions under the environment where both manufacturers and physicians are uncertain about drug...
Persistent link: https://www.econbiz.de/10014048404
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Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions
Ching, Andrew T.; Ishihara, Masakazu - 2012
In the pharmaceutical industry, measuring the importance of informative and persuasive roles of detailing is crucial for both drug manufacturers and policy makers. However, little progress has been made in disentangling these two roles of detailing in empirical research. In this paper, we...
Persistent link: https://www.econbiz.de/10014046680
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The Impact of Direct-to-Consumer Advertising of Cholesterol Reducing Drugs on Diagnosis and Treatment of Cholesterol
Yang, Hae Kyung; Mathios, Alan D.; Avery, Rosemary J.; … - 2007
This paper examines the impact of Direct-to-Consumer Advertising (DTCA) of cholesterol-reducing drugs (statins) on … show that there is a positive and significant effect of DTCA exposure on getting diagnosed, purchasing statins and … exercising regularly, but the effect of DTCA exposure largely goes away with the exception of exercise when we control more …
Persistent link: https://www.econbiz.de/10014049645
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The Effect of Direct to Consumer Television Advertising on the Timing of Treatment
Bradford, David; Kleit, Andrew N.; Nietert, Paul; … - 2020
We examine how direct to consumer advertising (DCA) affects the delay between diagnosis and pharmacological treatment for patients suffering from a common chronic disease. The primary data for this study consist of patients diagnosed with osteoarthritis (N=18,235) taken from a geographically...
Persistent link: https://www.econbiz.de/10014062456