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Virtual globals : marketspace and the internationalism of small technology-based firms
Brock, Jürgen Kai-Uwe - 2000
Persistent link: https://www.econbiz.de/10003081774
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Market space and the new mechanism of internationalisation : some preliminary insights
Brock, Jürgen Kai-Uwe - In: Multinationals in a new era : international strategy …, (pp. 88-101). 2001
Persistent link: https://www.econbiz.de/10001679589
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Does distance matter for internationally-oriented small firms?
Brock, Jürgen Kai-Uwe; Johnson, Jeffrey E.; Zhou, … - In: Industrial marketing management : the international … 40 (2011) 3, pp. 384-394
Persistent link: https://www.econbiz.de/10008991584
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Customer intimacy
Brock, Jürgen Kai-Uwe; Zhou, Josephine Yu - In: The journal of business & industrial marketing 27 (2012) 5, pp. 370-383
Persistent link: https://www.econbiz.de/10009665565
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Artificial intelligence and marketing : pitfalls and opportunities
De Bruyn, Arnaud; Viswanathan, Vijay; Yean Shan Beh; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 91-105
Persistent link: https://www.econbiz.de/10012299814
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One-voice strategy for customer engagement
Singh, Jagdip; Nambisan, Satish; Bridge, R. Gary; … - In: Journal of service research 24 (2021) 1, pp. 42-65
Persistent link: https://www.econbiz.de/10012426761
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Demystifying AI : what digital transformation leaders can teach you about realistic artificial intelligence
Brock, Jürgen Kai-Uwe; Wangenheim, Florian von - In: California management review 61 (2019) 4, pp. 110-134
Persistent link: https://www.econbiz.de/10012175543