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Consumer behaviour
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Alkhawaldeh, Abdelbaset
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Yusr, Maha Mohammed
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Olanrewaju Kareem
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Mohsin Altaf
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Organizations and markets in emerging economies
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Review of economics and development studies
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1
Role of brand experience and brand affect in creating brand engagement : a case of higher education institutions (HEIs)
Farhat, Kashif
;
Mokhtar, Sany Sanuri Mohd
;
Salniza Md. …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 107-135
Persistent link: https://www.econbiz.de/10012549781
Saved in:
2
Does customer relationship management influence call centre quality performance? : an empirical industry analysis
Abdullateef, Aliyu Olayemi
;
Salniza Md. Salleh
- In:
Total quality management & business excellence : an …
24
(
2013
)
9
,
pp. 1035-1045
Persistent link: https://www.econbiz.de/10009793761
Saved in:
3
Brand-centered human resource practices and brand citizenship behavior : the notion to develop competitive advantage
Rehman, Asad Ur
;
Salniza Md. Salleh
;
Ahmad, Norzieiriani bt.
- In:
Review of economics and development studies
5
(
2019
)
2
,
pp. 333-342
Persistent link: https://www.econbiz.de/10012053711
Saved in:
4
Millennials alumni and donor behaviour : an insight from management-based university in Malaysia
Hasnizam Shaari
;
Phoon Lee Yong
;
Salniza Md. Salleh
; …
- In:
International journal of applied management science
11
(
2019
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10012160433
Saved in:
5
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
6
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
7
The effects of customer focus on new product performance
Mokhtar, Sany Sanuri Mohd
- In:
Business strategy series
14
(
2013
)
2/3
,
pp. 67-71
Persistent link: https://www.econbiz.de/10009759360
Saved in:
8
The influence of top management commitment, process quality management and quality design on new product performance: a case of Malaysian manufacturers
Mokhtar, Sany Sanuri Mohd
;
Bin Yusoff, Rushami Zien
- In:
Total quality management & business excellence : an …
21
(
2010
)
3/4
,
pp. 291-300
Persistent link: https://www.econbiz.de/10003979781
Saved in:
9
Sustaining a quality management system : process, issues and challenges
Mokhtar, Sany Sanuri Mohd
;
Nur Adiana Hiau Abdullah
; …
- In:
Business strategy series
14
(
2013
)
4
,
pp. 123-130
Persistent link: https://www.econbiz.de/10010197582
Saved in:
10
SMEs' adoption of Artificial Intelligence-chatbots for marketing communication : a conceptual framework for an emerging economy
Mokhtar, Sany Sanuri Mohd
;
Salimon, Maruf Gbadebo
- In:
Marketing Communications and Brand Development in …
,
(pp. 25-53)
.
2022
Persistent link: https://www.econbiz.de/10013280174
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