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Love is in the air. Consumers'...
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Prügl, Reinhard
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Love is in the air : consumers' perception of products from firms signaling their family nature
Rauschendorfer, Natalie
;
Prügl, Reinhard
;
Lude, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 239-249
Persistent link: https://www.econbiz.de/10012796091
Saved in:
2
Cognitive antecedents of family business bias in investment decisions : a commentary on "Risky decisions and the family firm bias: an experimental study based on prospect theory"
Fang, Hanqing
;
Siau, Keng
;
Memili, Esra
;
Dou, Junsheng
- In:
Entrepreneurship theory and practice : ET&P
43
(
2019
)
2
,
pp. 409-416
Persistent link: https://www.econbiz.de/10012023093
Saved in:
3
Risky decisions and the family firm bias : an experimental study based on prospect theory
Lude, Maximilian Joachim
;
Prügl, Reinhard
- In:
Entrepreneurship theory and practice : ET&P
43
(
2019
)
2
,
pp. 386-408
Persistent link: https://www.econbiz.de/10012023100
Saved in:
4
Why the family business brand matters : brand authenticity and the family firm trust inference
Lude, Maximilian
;
Prügl, Reinhard
- In:
Journal of business research : JBR
89
(
2018
),
pp. 121-134
Persistent link: https://www.econbiz.de/10011881625
Saved in:
5
Country differences in family firm reputation : an exploration in Germany, India, and the United States
Jaufenthaler, Philipp
;
Koll, Oliver
;
Lude, Maximilian …
- In:
Family business review : publ. on behalf of the Family …
36
(
2023
)
4
,
pp. 352-374
Persistent link: https://www.econbiz.de/10014425883
Saved in:
6
Experimental studies in family business research
Lude, Maximilian Joachim
;
Prügl, Reinhard
- In:
Journal of family business strategy
12
(
2021
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012514699
Saved in:
7
Who let the dogs out? : how underdog biographies told by family firms affect consumers’ brand attitude
Lude, Maximilian Joachim
;
Prügl, Reinhard
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014315443
Saved in:
8
The family firm effect : unraveling the effects of the family firm signal on various stakeholders
Lude, Maximilian Joachim
-
2018
Persistent link: https://www.econbiz.de/10011923617
Saved in:
9
Eine empirische Untersuchung der Werthaltungen, Einstellungen und Pläne
Prügl, Reinhard
;
Hauck, Jana
-
Stiftung Familienunternehmen
-
2012
Persistent link: https://www.econbiz.de/10009686133
Saved in:
10
Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia
(
ed.
);
Prügl, Reinhard
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012061002
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