Love is in the air. Consumers' perception of products from firms signaling their family nature
Year of publication: |
2021
|
---|---|
Authors: | Rauschendorfer, Natalie ; Prügl, Reinhard ; Lude, Maximilian |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - 2021 (03.09.)
|
Publisher: |
Wiley |
Saved in:
Online Resource
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