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The role of brand personality...
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Consumer behaviour
12
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12
Brand image
4
Designation of origin
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4
Markenimage
4
Brand
3
Brand management
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Choice of transport mode
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Kanada
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Carvalho, Sergio W.
15
Trifts, Valerie
9
Sivaramakrishnan, Subramanian
3
Brooks, Mary R.
2
Häubl, Gerald
2
Luna, David
2
Main, Kelley J.
2
McManus, Justin F.
2
Oliveira Mota, Márcio de
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1
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1
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1
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1
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1
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1
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Journal of business research : JBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Academy of Management learning & education : AMLE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
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Journal of management education : the official publication of the Organizational Behavior Teaching Society
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Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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The power of one : gaining business value from personalization technologies
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ECONIS (ZBW)
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The role of brand personality in the formation of consumer affect and self-brand connection
McManus, Justin F.
;
Carvalho, Sergio W.
;
Trifts, Valerie
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 551-569
Persistent link: https://www.econbiz.de/10013393661
Saved in:
2
Transgressing a group value in a transcultural experience : immigrants' affective response to perceived social identity threats
Carvalho, Sergio W.
;
Fazel, Hesham
;
Trifts, Valerie
- In:
Journal of business research : JBR
91
(
2018
),
pp. 326-333
Persistent link: https://www.econbiz.de/10011903212
Saved in:
3
How inferred contagion biases dispositional judgments of others
Hingston, Sean T.
;
McManus, Justin F.
;
Noseworthy, …
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011707342
Saved in:
4
Assessing the role of nationalistic feelings in consumers' willingness to take action against foreign products : an exploratory study in Brazil
Carvalho, Sergio W.
- In:
Latin American business review : journal of the …
4
(
2003
)
2
,
pp. 21-35
Persistent link: https://www.econbiz.de/10001971173
Saved in:
5
Short sea shipping in North America : understanding the requirements of Atlantic Canadian shippers
Brooks, Mary R.
;
Trifts, Valerie
- In:
Maritime policy and management : MPM
35
(
2008
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10003737774
Saved in:
6
Preferences for alternative short sea shipping opportunities
Puckett, Sean M.
;
Hensher, David A.
;
Brooks, Mary R.
; …
- In:
Transportation research / E : an international journal
47
(
2011
)
2
,
pp. 182-189
Persistent link: https://www.econbiz.de/10008858075
Saved in:
7
Vygotskian business ethics : the influence of peers on moral reasoning in business ethics education
Ohreen, David
;
Sundararajan, Binod
;
Trifts, Valerie
; …
- In:
Journal of management education : the official …
46
(
2022
)
1
,
pp. 70-105
Persistent link: https://www.econbiz.de/10012800274
Saved in:
8
Price versus nice? : how unfavorable price comparisons help retain customers
Trifts, Valerie
;
Huang, Lei
;
Häubl, Gerald
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10009777322
Saved in:
9
Personalized product presentation : the influence of electronic recommendation agents on consumer choice
Häubl, Gerald
;
Murray, Kyle B.
;
Trifts, Valerie
- In:
The power of one : gaining business value from …
,
(pp. 144-163)
.
2003
Persistent link: https://www.econbiz.de/10011588676
Saved in:
10
Enhancing digital entertainment through personalization : the evolving role of product placements
Trifts, Valerie
;
Aghakhani, Hamed
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 607-625
Persistent link: https://www.econbiz.de/10012203341
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