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Contesting dishonesty : when a...
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Message framing in green advertising : the effect of construal level and consumer environmental concern
Chang, Hua
;
Zhang, Lingling
;
Xie, Guang-Xin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 158-176
Persistent link: https://www.econbiz.de/10011298742
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2
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
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Psychological contract breach and customer satisfaction : a study of online shopping
Chang, Hua
;
Zhang, Lingling
- In:
Services marketing quarterly
40
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012179170
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4
Not all organic food is created equal : the role of product type, perceived authenticity, and construal level
Chang, Hua
;
Zhang, Lingling
;
Lee, Jung-Sook
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 820-842
Persistent link: https://www.econbiz.de/10012203370
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5
Using brand alliances with artists to expand retail brand personality
Kim, Pielah
;
Vaidyanathan, Rajiv
;
Chang, Hua
;
Stoel, Leslie
- In:
Journal of business research : JBR
85
(
2018
),
pp. 424-433
Persistent link: https://www.econbiz.de/10011815595
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6
How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
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7
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
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8
An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
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9
Mental conversion : a customer service strategy impacting shopping experiences
Meng, Yan
;
Gould, Stephen J.
;
Song, Lei
;
Chang, Hua
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 464-477
Persistent link: https://www.econbiz.de/10014276921
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10
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
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