Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Digital media consumption : Us...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
5
Konsumentenverhalten
5
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Viral marketing
3
Virales Marketing
3
Beziehungsmarketing
2
Brand image
2
Markenimage
2
Relationship marketing
2
Target group
2
Zielgruppe
2
"flipped classroom"
1
"learning space"
1
Advertising effects
1
Behavioural loyalty
1
Betriebswirtschaftsstudium
1
Brand equity
1
Brand loyalty
1
Brand performance measures
1
Brands
1
Business and economics education
1
Competition
1
Competitive strategy
1
Consumer goods industry
1
Consumers
1
Customer retention
1
Digital media
1
Digitale Medien
1
Digitalisierung
1
Digitization
1
Game theory
1
Generalised Dirichlet model
1
Graduate business education
1
Implizites Wissen
1
Indigene Völker
1
Indigenous peoples
1
Innovation
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
3
Book section
3
Reprint
1
Language
All
English
16
Author
All
Uncles, Mark
14
Romaniuk, Jenni
4
Chan, Kaye
3
East, Robert
3
Singh, Jaywant
2
Beal, Virginia
1
Burford, Marion R.
1
Chawdhary, Rahul
1
Dall'Olmo Riley, Francesca
1
Dowling, Grahame R.
1
Fortin, David
1
Kennedy, Rachel
1
Khamis, Susie
1
Kwok, Simon
1
Laurent, Gilles
1
Lomax, Wendy
1
Nenycz-Thiel, Magda
1
Ngo, Liem Viet
1
Rungie, Cam
1
Taylor, Maureen
1
Waller, David
1
more ...
less ...
Published in...
All
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of advertising research
2
The journal of brand management : an international journal
2
Australasian marketing journal
1
European journal of marketing : EJM
1
International journal of market research
1
Journal of consumer behaviour
1
Journal of strategic marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Measuring and managing brands
1
The Routledge companion to contemporary brand management
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
15
Other ZBW resources
15
RePEc
2
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital media consumption : using metrics, patterns and dashboards to enhance data-driven decision-making
Chan, Kaye
;
Uncles, Mark
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 80-91
Persistent link: https://www.econbiz.de/10012813935
Saved in:
2
Refining a strategic marketing course : is a "flip" a good "fit"?
Burford, Marion R.
;
Chan, Kaye
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 152-163
Persistent link: https://www.econbiz.de/10011742957
Saved in:
3
Indigenous research methods to build an uncontested space for marketing insight
Chan, Kaye
;
Khamis, Susie
;
Taylor, Maureen
;
Waller, David
- In:
International journal of market research
65
(
2023
)
6
,
pp. 796-811
Persistent link: https://www.econbiz.de/10014427218
Saved in:
4
From marketing knowledge to marketing principles
Uncles, Mark
-
2008
Persistent link: https://www.econbiz.de/10003610627
Saved in:
5
Publishing replications in marketing
Uncles, Mark
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
5
,
pp. 579-582
Persistent link: https://www.econbiz.de/10009373578
Saved in:
6
Know thy changing consumer
Uncles, Mark
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 227-231
Persistent link: https://www.econbiz.de/10003653605
Saved in:
7
Do customer loyalty programs really work?
Dowling, Grahame R.
;
Uncles, Mark
-
2009
Persistent link: https://www.econbiz.de/10003784918
Saved in:
8
Factors associated with the production of word of mouth
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Dall'Olmo …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10011376263
Saved in:
9
In 25 years, across 50 categories, user profiles for directly competing brands seldom differ : affirming Andrew Ehrenberg's principles
Uncles, Mark
;
Kennedy, Rachel
;
Nenycz-Thiel, Magda
; …
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 252-261
Persistent link: https://www.econbiz.de/10009618390
Saved in:
10
Guest editorial: The first decade: emerging issues of the twenty-first century in consumer marketing
Fortin, David
;
Uncles, Mark
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 472-475
Persistent link: https://www.econbiz.de/10009407528
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
