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1
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
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2
Should the fox guard the henhouse? : category captainship arrangement as a strategic information transmission mechanism
Timoumi, Ahmed
;
Esseghaier, Skander
;
Koçkesen, Levent
- In:
Production and operations management : the flagship …
32
(
2023
)
10
,
pp. 2985-3001
Persistent link: https://www.econbiz.de/10014430627
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Consumer clustering of conservation attitude and behaviour : a step towards sustainability
Gupta, Karnika
;
Narendra Singh
- In:
Journal of commerce & business studies
2
(
2015
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011492630
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4
Gap analysis between the customer's expectations and satisfaction of real estate sector using the SERVQUAL model
Narendra Singh
;
Gupta, Mukul
;
Singh, Pushpa
- In:
International journal of Indian culture and business …
25
(
2022
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012940082
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5
Motivation due to fear of failure is a key contributor in maximising workers' productivity in today's competitive arena
Gupta, Deepa
;
Gupta, Mukul
;
Tiwari, Sarvendu
;
Narendra Singh
- In:
International journal of Indian culture and business …
23
(
2021
)
2
,
pp. 193-217
Persistent link: https://www.econbiz.de/10012598716
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6
An inclusive survey on machine learning for CRM: a paradigm shift
Narendra Singh
;
Singh, Pushpa
;
Gupta, Mukul
- In:
Decision : official journal of Indian Institute of …
47
(
2020
)
4
,
pp. 447-457
Persistent link: https://www.econbiz.de/10012485373
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7
Perceived consumer effectiveness in Indian market : an analysis
Gupta, Karnika
;
Narendra Singh
- In:
Business analyst : a refereed journal of Shri Ram …
39
(
2018
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10012391571
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8
A study on impact of key factors affecting buying behaviour of residential apartments: a case study of Noida and Greater Noida
Narendra Singh
;
Gupta, Mukul
;
Dash, Saroj Kumar
- In:
International journal of Indian culture and business …
17
(
2018
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011986869
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9
Key factors affecting customer relationship management in real estate sector : a case study of National Capital Region
Narendra Singh
;
Gupta, Mukul
- In:
International journal of Indian culture and business …
20
(
2020
)
2
,
pp. 194-209
Persistent link: https://www.econbiz.de/10012205966
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10
Characterizing and profiling global segments of responsible consumers : a narrative review
Gupta, Karnika
;
Narendra Singh
- In:
Journal of technology management for growing economies
8
(
2017
)
1
,
pp. 7-39
Persistent link: https://www.econbiz.de/10011804626
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