In this note, we add voice to Herziger and Hoelzel's (2017) compelling case on the shortcomings of investigating consumer habits using hypothetical choice scenarios. We elaborate on the importance of conducting real-world consumer habits research and suggest some ways to do so. We posit that...

We examine effects of time frame duration (a month vs. a year) and delay (next month vs. a specific month in the future) on personal savings estimates of individuals. Results reveal that savings estimates provided for a specific future month are significantly higher than those given for either...

Low personal savings rates are an important social issue in the United States. We propose and test one particular method to get people to save more money that is based on the cyclical time orientation. In contrast to conventional, popular methods that encourage individuals to ignore past...

Despite increasing concerns about animal welfare and the general prevalence of meat-eating practices, little attention has been paid in the consumer behavior literature to understanding consumer guilt around meat consumption. This research fills this void by exploring how consumers behave when...