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Consumer behaviour
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Scheinbaum, Angeline Close
65
Lacey, Russell
19
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10
Kukar-Kinney, Monika
10
Krishen, Anjala S.
5
Zinkhan, George
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Sneath, Julie
4
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2
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Orimoloye, Larry Olanrewaju
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Babin, Barry J.
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Benusa, Kyle
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Benusa, Timothy Kyle
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Cornwell, T. Bettina
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Journal of business research : JBR
6
Journal of advertising research
5
Journal of the Academy of Marketing Science
4
Journal of advertising
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The dark side of social media : a consumer psychology perspective
2
E-COMMERCE, E-GOVERNMENT AND MOBILE COMMERCE, IDEA GROUP REFERENCE, Mehdi Khosrow-Pour, ed. , 2006
1
European journal of marketing : EJM
1
Gender, culture, and consumer behavior
1
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ECONIS (ZBW)
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Façade, fashion and fornication : exploring the embodiment of self in Chinese consumer culture
Fowler, Aubrey
;
Fowler, Jie Gao
- In:
Global business review
18
(
2017
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10011745523
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2
Literary criticism in advertising and consumer research : revisiting Barbara Stern
Fowler, Aubrey
;
Das, Arindam
;
Fowler, Jie Gao
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 336-351
Persistent link: https://www.econbiz.de/10013362316
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3
Digital engagement : opportunities and risks for sponsors : consumer-viewpoint and practical considerations for marketing via mobile and digital platforms
Scheinbaum, Angeline Close
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 341-345
Persistent link: https://www.econbiz.de/10011628611
Saved in:
4
A framework for the dark side of social media : from digital drama to digital over-engagement
Scheinbaum, Angeline Close
- In:
The dark side of social media : a consumer psychology …
,
(pp. 3-10)
.
2018
Persistent link: https://www.econbiz.de/10011740493
Saved in:
5
Market-resistance and Valentine's Day events
Scheinbaum, Angeline Close
;
Zinkhan, George M.
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 200-207
Persistent link: https://www.econbiz.de/10003810556
Saved in:
6
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
7
The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
Lacey, Russell
;
Scheinbaum, Angeline Close
;
Finney, R. …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1222-1228
Persistent link: https://www.econbiz.de/10008696665
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8
The impact of repeat attendance on event sponsorship effects
Lacey, Russell
;
Sneath, Julie Z.
;
Finney, R. Zachary
; …
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10003606553
Saved in:
9
The determinants of consumers' online shopping cart abandonment
Kukar-Kinney, Monika
;
Scheinbaum, Angeline Close
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 240-250
Persistent link: https://www.econbiz.de/10003980625
Saved in:
10
Beyond buying : motivations behind consumers' online shopping cart use
Scheinbaum, Angeline Close
;
Kukar-Kinney, Monika
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 986-992
Persistent link: https://www.econbiz.de/10008652122
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