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Estimating Brand Equity from A...
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Markenimage
10,804
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10,681
Markenführung
9,299
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9,297
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8,866
Consumer behaviour
8,211
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7,912
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2,254
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2,253
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1,164
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740
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709
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658
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615
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614
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606
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597
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Burmann, Christoph
101
Esch, Franz-Rudolf
53
Keller, Kevin Lane
49
Sattler, Henrik
48
Huber, Frank
46
Phau, Ian
43
De Chernatony, Leslie
41
Baumgarth, Carsten
36
Bauer, Hans H.
35
Bruhn, Manfred
35
Loureiro, Sandra Maria Correia
35
Melewar, T. C.
35
Romaniuk, Jenni
31
Diamantopoulos, Adamantios
30
Fournier, Susan
30
Meffert, Heribert
30
Dawes, John
29
Gierl, Heribert
28
Bang, Nguyen
26
Han, Heesup
26
Guzman, Francisco
25
Völckner, Franziska
25
Fetscherin, Marc
24
Ko, Eunju
23
Wiedmann, Klaus-Peter
23
Foroudi, Pantea
22
Herrmann, Andreas
22
MacInnis, Deborah J.
22
Sarkar, Abhigyan
22
Schade, Michael
22
Park, C. Whan
21
Usman, Osly
21
Veloutsou, Cleopatra
21
Christodoulides, George
20
Merrilees, Bill
20
Uggla, Henrik
20
Bronnenberg, Bart J.
19
Gupta, Suraksha
19
Japutra, Arnold
19
Paul, Justin
19
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
33
Gesellschaft zur Erforschung des Markenwesens
10
Markenverband
10
Verlag Dr. Kovač
8
NetLibrary, Inc
7
Haufe-Lexware GmbH & Co. KG
6
Information Resources Management Association
5
Books on Demand GmbH <Norderstedt>
4
Europäische Kommission
4
Fördergesellschaft Marketing an der Universität Augsburg
4
OECD
4
United States Trademark Association
4
Chambre de commerce et d'industrie de Paris
3
European University Institute / Department of Economics
3
Europäische Kommission / Gemeinsame Forschungsstelle
3
Friedrich-Schiller-Universität Jena
3
IGI Global
3
Nomos Verlagsgesellschaft
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
UNCTAD Secretariat
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
World Bank Group
3
AMACOM
2
American Marketing Association
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Campus Verlag
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Center for Economic Research <Tilburg>
2
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2
Centre d'Observation Economique
2
Centre for International Economic Studies
2
Christian-Albrechts-Universität zu Kiel
2
Edward Elgar Publishing
2
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2
Ernst-Moritz-Arndt-Universität Greifswald
2
Fachhochschule Reutlingen / European School of Business
2
Foreign Department of the Continental and Commercial Banks
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Group of Governmental Experts on the Economic, Commercial and Developmental Aspects of Industrial Property in the Transfer of Technology to Developing Countries, Geneva
2
Harvard Graduate School of Business Administration
2
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Journal of business research : JBR
583
The journal of brand management : an international journal
466
The journal of product & brand management
352
Journal of retailing and consumer services
318
Psychology & marketing
170
European journal of marketing : EJM
136
SpringerLink / Bücher
127
Asia Pacific journal of marketing and logistics
112
Tourism management : research, policies, practice
107
Journal of marketing research : JMR
104
Journal of travel and tourism marketing
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Journal of marketing communications
98
Journal of marketing
96
International journal of hospitality management
88
Marketing intelligence & planning
87
Journal of advertising research
86
Journal of consumer research : JCR ; an interdisciplinary bimonthly
82
The Trademark reporter
82
Journal of international consumer marketing
81
The journal of consumer marketing
81
Journal of strategic marketing
79
Journal of marketing management : MM
78
Industrial marketing management : the international journal for industrial and high-tech firms
77
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
77
Marketing letters : a journal of research in marketing
76
Markenartikel : das Magazin für Markenführung
75
Journal of fashion marketing and management
74
Journal of the Academy of Marketing Science
74
International marketing review
69
Journal of global marketing
69
Cogent business & management
64
The IUP journal of brand management : IJBRM
62
International journal of advertising : the quarterly review of marketing communications
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
Journal of promotion management : JPM
58
Journal of promotion management : innovations in planning and applied research
58
Marketing : ZFP ; journal of research and management
57
Journal of retailing
53
International journal of advertising : the review of marketing communications
52
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ECONIS (ZBW)
Other ZBW resources
406
RePEc
385
USB Cologne (EcoSocSci)
333
EconStor
75
BASE
59
USB Cologne (business full texts)
21
OLC EcoSci
5
ArchiDok
4
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1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
3
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
4
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
5
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
6
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
7
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
8
Brand
personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
9
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
10
What holds ethical consumers to a cosmetics
brand
: the body shop case
Chun, Rosa
- In:
Business & society
55
(
2016
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10011458653
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