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Technological forecasting & social change : an international journal
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of the Academy of Marketing Science
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1
Factors influencing dependency on
smartphone
and the impact on purchase behaviour : an empirical research
Swapana, M.
;
Padmavathy, C.
- In:
International journal of e-business research : an …
13
(
2017
)
2
,
pp. 79-92
Persistent link: https://www.econbiz.de/10011675221
Saved in:
2
Brands and competing factors in purchasing hand phones in the
Malaysian
market
Mahfuzur Rahman
;
Yusof Ismail
;
Al-Baity, Mohamed
;
Che …
- In:
Journal of Asian finance, economics and business : JAFEB
4
(
2017
)
2
,
pp. 75-80
Persistent link: https://www.econbiz.de/10011690741
Saved in:
3
The relationship between
brand
engagement,
brand
loyalty, overall
brand
equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
4
Factors affecting Jordanian consumer loyalty toward cellular phone
brand
Al-Hawary, Sulieman Ibraheem Shelash
;
Harahsheh, Sara …
- In:
International journal of economics and business research
7
(
2014
)
3
,
pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
Saved in:
5
Factors affecting
smartphone
purchase decisions of Generation-Y
Nushrat Shabrin
;
Khandaker, Sarod
;
Bin Abul, Kashem Saad
; …
- In:
Journal of Contemporary Issues in Business and Government
23
(
2017
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10011941918
Saved in:
6
Purchasing intention : a research on mobile phone usage by young adults
Surucu, Lutfi
;
Yesilada, Figen
;
Maslakci, Ahmet
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
8
,
pp. 353-360
Persistent link: https://www.econbiz.de/10012670690
Saved in:
7
Positions of mobile phone brands on university students' mind
Baran, Tamer
- In:
International journal of sustainable economies …
5
(
2016
)
1
,
pp. 18-28
Persistent link: https://www.econbiz.de/10011629789
Saved in:
8
Brand
switching through marketing mix : the role of
brand
effect on
smartphone
users
Salmi Mohd Isa
;
Lai Kelly
;
Shaian Kiumarsi
- In:
International journal of process management and …
10
(
2020
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012254511
Saved in:
9
The influence factors of
brand
loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
Saved in:
10
A study of the factors that influence the
brand
loyalty of Taiwanese adolescents with respect to purchasing mobile : the case of Tauchung City
Lin, Tsai-yuan
;
Chang, Min-yen
- In:
Problems and perspectives in management : PPM ; …
11
(
2013
)
2
,
pp. 86-97
Persistent link: https://www.econbiz.de/10010209766
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