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The role of robots in the service industry : factors affecting human-robot interactions

Moriuchi, Emi; Murdy, Samantha - In: International journal of hospitality management 118 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015069630

Cultural aspect of informational and normative influences on purchasing intentions : an eye-tracking approach

Moriuchi, Emi - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 498-517

Persistent link: https://www.econbiz.de/10012607675

Cross-cultural social media marketing : bridging across cultural differences

Moriuchi, Emi - 2021

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's brand...

Persistent link: https://www.econbiz.de/10012642696

Is that really an honest online review? : the effectiveness of disclaimers in online reviews

Moriuchi, Emi - In: Journal of marketing theory and practice 26 (2018) 3, pp. 309-327

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Bridging social marketing and technology in the disability field : an empirical study on the role of cybernetic avatar and social inclusion

Moriuchi, Emi - In: Journal of social marketing : JSOCM 13 (2023) 2, pp. 218-240

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Encouraging respect? : understanding consumers' perspective on the two-way evaluation system in a sharing economy

Moriuchi, Emi - In: Journal of business research : JBR 163 (2023), pp. 1-12

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"Alexa, lock my front door" : an empirical study on factors affecting consumer's satisfaction with VCA-controlled security devices

Moriuchi, Emi - In: Psychology & marketing 40 (2023) 1, pp. 169-189

Persistent link: https://www.econbiz.de/10013465218

Social Media Marketing : Strategies in Utilizing Consumer-Generated Content

Moriuchi, Emi - 2019 - Second Edition

Cover -- Social Media Marketing: Strategies in Utilizing Consumer-Generated Content -- Contents -- Preface -- Acknowledgments. -- Chapter 1: What Is Consumer-Generated Content? -- Chapter 2: Consumer-Generated Content and Web 2.0 -- Chapter 3: Trustworthiness of Consumer-Generated Content --...

Persistent link: https://www.econbiz.de/10012686008

Visitor relationship orientation of destination marketing organizations

Pike, Steven; Murdy, Samantha; Lings, Ian - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 4, pp. 443-453

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Perception of visitor relationship marketing opportunities by destination marketers : an importance-performance analysis

Murdy, Samantha; Pike, Steven - In: Tourism management : research, policies, practice 33 (2012) 5, pp. 1281-1285

Persistent link: https://www.econbiz.de/10009540747