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When review verification does more harm than good : how certified reviews determine customer-brand relationship quality
Mardumyan, Anna
;
Siret, Iris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014293917
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2
Faire rire ou faire peur? : le rôle modérateur de l'attractivité de la source et de ses habitudes de communication lors d'une campagne électorale
Capelli, Sonia
;
Sabadie, William
;
Trendel, Olivier
- In:
Recherche et applications en marketing
27
(
2012
)
2
,
pp. 21-43
Persistent link: https://www.econbiz.de/10010199794
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3
When placement becomes collaborative branded entertainment : the case of music concerts
Capelli, Sonia
;
Fayolle, Laurene
;
Sabadie, William
- In:
International journal of arts management
18
(
2016
)
3
,
pp. 37-49
Persistent link: https://www.econbiz.de/10011497290
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4
Consumers' implicit attitudes toward corporate social responsibility and corporate abilities : examining the influence of bank governance using the implicit association test
Lecuyer, Charlotte
;
Capelli, Sonia
;
Sabadie, William
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012581857
Saved in:
5
Management des coopératives : une différence créatrice de valeur(s)
Capelli, Sonia
(
ed.
);
Guillot-Soulez, Chloé
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012229113
Saved in:
6
La gouvernance a-t-elle bon goût ? : l'impact d'une mention "coopérative" sur le goût perçu des produits alimentaires
Faure-Ferlet, Axelle
;
Capelli, Sonia
;
Sabadie, William
- In:
Recherche et applications en marketing : RAM
35
(
2020
)
4
,
pp. 23-45
Persistent link: https://www.econbiz.de/10012308637
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7
Co-innover avec ses consommateurs : oui, mais lesquels? : de l'intérét d'impliquer les consommateurs-membres dans le processus d'innovation des entreprises coopératives
Capelli, Sonia
;
Falchi, Alice
;
Hussler, Caroline
; …
- In:
Revue Gestion 2000 : management & prospective
33
(
2016
)
4
,
pp. 117-141
Persistent link: https://www.econbiz.de/10011962370
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8
The impact of customer inclusion in firm governance on customers' commitment and voice behaviors
Béal, Mathieu
;
Sabadie, William
- In:
Journal of business research : JBR
92
(
2018
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011925217
Saved in:
9
Corporate social responsibility communication effects : a comparison between investor-owned banks and member-owned banks
Lecuyer, Charlotte
;
Capelli, Sonia
;
Sabadie, William
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 436-446
Persistent link: https://www.econbiz.de/10011884944
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10
The effects of relationship length on customer profitability after a service recovery
Béal, Mathieu
;
Sabadie, William
;
Grégoire, Yany
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 293-305
Persistent link: https://www.econbiz.de/10012144812
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