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Building a sustainable relationship between customers and marketers

Kushwaha, Bijay Prasad; Singh, Raj Kumar; Varghese, Nikhil - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 241-258

Persistent link: https://www.econbiz.de/10015057587

Analyzing coordination strategy of circular supply chain in re-commerce industry : a game theoretic approach

Agrawal, Saurabh; Kumar, Dharmendra; Singh, Rajesh K.; … - In: Business strategy and the environment 32 (2023) 4, pp. 1680-1697

Persistent link: https://www.econbiz.de/10014328825

Coordination issues in managing the reverse supply chain : a systematic literature review and future research directions

Agrawal, Saurabh; Kumar, Dharmendra; Singh, Rajesh K.; … - In: Benchmarking : an international journal 30 (2023) 4, pp. 1259-1299

Persistent link: https://www.econbiz.de/10014293123

Investigating the role of consumers participation in social media marketing communications and consumer loyalty in the tourism industry

Kushwaha, Bijay Prasad - In: International journal of business information systems : … 46 (2024) 2, pp. 274-287

Persistent link: https://www.econbiz.de/10015061841

Visualisation of global research trends and future research directions of digital marketing in small and medium enterprises using bibliometric analysis

Amiri, Amiri Mdoe; Kushwaha, Bijay Prasad; Singh, Rajkumar - In: Journal of small business & enterprise development 30 (2023) 3, pp. 621-641

Persistent link: https://www.econbiz.de/10014286423

Artificial intelligence in marketing research and future research directions : science mapping and research clustering using bibliometric analysis

Thakur, Jyoti; Kushwaha, Bijay Prasad - In: Global business and organizational excellence : GBOE 43 (2024) 3, pp. 139-155

Persistent link: https://www.econbiz.de/10014467985

A model validation of robo-advisers for stock investment

Shiva, Atul; Kushwaha, Bijay Prasad; Rishi, Bikramjit - In: Borsa Istanbul Review 23 (2023) 6, pp. 1458-1473

The study examines the intention of stock investors to adopt robo-advisers (also known as automated investing services) in financial investment decisions. Using an adapted questionnaire, we analyze data from 637 useable surveys. The study uses variance-based partial least squares structural...

Persistent link: https://www.econbiz.de/10014447490

Does perceived organisational support reduce academicians turnover intention? : a mediating role of perceived values of artificial intelligence

Babu, M. Dinesh; Kushwaha, Bijay Prasad - In: International journal of learning and change : IJLC 16 (2024) 5, pp. 508-528

Persistent link: https://www.econbiz.de/10015066158

Extending the reach of small-medium enterprises through new-age marketing technologies : drivers of adoption and their impact on business performance

Amiri, Amiri Mdoe; Kushwaha, Bijay Prasad; Mishra, Amitabh - In: International journal of technoentrepreneurship : IJTE 5 (2024) 1, pp. 26-48

Persistent link: https://www.econbiz.de/10015066497

Workforce creativity and organisational citizenship behaviour : a systematic review, retrospection and future research dimensions

Babu, M. Dinesh; Kushwaha, Bijay Prasad - In: International journal of process management and … 17 (2024) 3, pp. 347-377

Persistent link: https://www.econbiz.de/10015064769

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