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"Platform mergers: lessons from a case in the digital tv market"
Ivaldi, Marc; Zhang, Jiekai - 2020
Persistent link: https://www.econbiz.de/10012264652
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Two-sided price discrimination by media platforms
Lin, Song - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 317-338
Persistent link: https://www.econbiz.de/10012212448
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Simulating media platform mergers
Ivaldi, Marc; Zhang, Jiekai - 2021
Persistent link: https://www.econbiz.de/10012542201
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Interoperability between ad-financed platforms with endogenous multi-homing
Bourreau, Marc; Raizonville, Adrien; Thébaudin, Guillaume - 2023
Platform interoperability is considered a powerful tool to promote competition in digital markets when network effects are at play. We study the effect of interoperability on competition between two ad-financed platforms, allowing for endogenous multi-homing of consumers. When the platforms are...
Persistent link: https://www.econbiz.de/10014247369
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The economics of portals
Barros, Pedro (contributor); Kind, Hans Jarle (contributor);  … - In: 5th Workshop on the Economics of Information and …. 2002
Persistent link: https://www.econbiz.de/10001689556
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Advertising or Brokerage Model for Social Platforms With a Commerce Feature
Nan, Guofang - 2020
platforms can adopt either an advertising model or a brokerage model. We develop a game-theoretic model to recommend the better …, meanwhile the commerce feature's basic value and the social value are both at an intermediate level, the advertising model is …
Persistent link: https://www.econbiz.de/10012841390
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Optimal pricing and choice of platform advertising schemes considering across-side network effect
Zhou, Yongyi; Yulin, Zhang; Wahab, M. I. M. - In: Managerial and decision economics : MDE ; the … 43 (2022) 4, pp. 1059-1079
Persistent link: https://www.econbiz.de/10013288124
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Simulating media platform mergers
Ivaldi, Marc; Zhang, Jiekai - In: International journal of industrial organization 79 (2021), pp. 1-18
Persistent link: https://www.econbiz.de/10012888268
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The Impact of the Internet on Advertising Markets for News Media
Athey, Susan - 2014
In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced … introduce a model of the market for advertising on news media outlets whereby news outlets are modeled as competing two … equilibrium outcomes in the advertising market. One consequence is that multi-homing on the part of advertisers is heterogeneous …
Persistent link: https://www.econbiz.de/10013062922
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The impact of the internet on advertising markets for news media
Athey, Susan; Calvano, Emilio; Gans, Joshua - 2013
Persistent link: https://www.econbiz.de/10010188563