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Das ECID-Modell : fünf Kaufent...
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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RePEc
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1
Bedarfsspezifizierung bei individuellen Investitionsgütern : Interaktionsprozess zwischen Anbietern und Nachfragern
Stiegenroth, Henning
-
2000
Persistent link: https://www.econbiz.de/10001480796
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2
Kundenbindung von Haushaltsstromkunden : Entwicklung zentraler Determinanten
Bakay, Zoltán
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001754321
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3
Das ECID-Modell : fünf Kaufentscheidungstypen als Grundlage der strategischen Unternehmensplanung
Kraigher-Krainer, Jörg
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003571633
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4
Kundenbindung durch spezifische Investitionen : Determinanten der Abhängigkeit unter besonderer Berücksichtigung der wahrgenommenen Bindungswirkung versunkener Kosten
Linke, Ralf
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003212135
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5
Feeling superior : the impact of loyalty program structure on customers' perceptions of status
Nunes, Joseph C.
;
Drèze, Xavier
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003727168
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6
Do online reviews affect product sales? : the role of reviewer characteristics and temporal effects
Hu, Nan
;
Liu, Ling
;
Zhang, Jie Jennifer
- In:
Information technology and management
9
(
2008
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10003755276
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7
Managing customers' adoption barriers
Heß, Silke Claudia
-
2009
Persistent link: https://www.econbiz.de/10003859478
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8
Kundenakzeptanz des Direktmarketing
Lis, Beata Krystyna
-
2009
Persistent link: https://www.econbiz.de/10003884159
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9
Is fairtrade labeling fair? : a welfare analysis
Graichen, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003868173
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10
Mehrheit der Bankkunden recherchiert online : Ergebnisse einer Clickstream-Analyse
Meyer, Thomas
- In:
Economics : digitale Ökonomie und struktureller Wandel
(
2010
)
79
,
pp. 1-31
Persistent link: https://www.econbiz.de/10008648300
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