Kundenbindung von Haushaltsstromkunden : Entwicklung zentraler Determinanten
Zoltán Bakay
| Year of publication: |
2003 ; 1. Aufl.
|
|---|---|
| Authors: | Bakay, Zoltán |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Involvement | Elektrizitätswirtschaft | Electric power industry | Beziehungsmarketing | Relationship marketing | Privater Haushalt | Household | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Deutschland | Germany | Kognition | Cognition | Elektrizitätsversorgung | Haushalt | Kunde | Kundenbindung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 277 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: München, Univ., Diss., 2003 |
| Notes: | Pb. : EUR 49.90, CHF 81.50 |
| ISBN: | 3-8244-0696-9 |
| Classification: | Marketing ; Versorgungswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001754321