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The Arab World Unbound : Tapping into the Power of 350 Million Consumers
Mahajan, Vijay - 2012
reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the …An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book … vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting …
Persistent link: https://www.econbiz.de/10011827433
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Localizing to Arabic consumers : insights from print advertising
Sobh, Rana; Singh, Nitish; Chun, Wootae; Benmamoun, Mamoun - In: Journal of marketing communications 24 (2018) 2, pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
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Modern marketing for profit and non-profit organizations : international perspective
Smyczek, Sławomir (ed.); Matysiewicz, Justyna (ed.) - 2013
Persistent link: https://www.econbiz.de/10014011209
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The role of Arab non-governmental organizations as a development vehicle
Allaghi, Farida Aboul-Kasem al- - In: Arab women and economic development : papers presented …, (pp. 75-98). 2005
Persistent link: https://www.econbiz.de/10003307470
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Arab women and economic development : papers presented at a seminar held in Kuwait, 20 - 21 October, 2003
Handoussa, Heba Ahmad (contributor) - 2005
Persistent link: https://www.econbiz.de/10003261594
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Islamische Stiftungen und wohltätige Einrichtungen mit entwicklungspolitischen Zielsetzungen in arabischen Staaten
Faath, Sigrid (ed.) - 2003
Persistent link: https://www.econbiz.de/10001797849
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Arab business : the globalisation imperative
Al-Shamali, Ali (ed.); Denton, John (contributor) - 2000
Persistent link: https://www.econbiz.de/10001407766
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Using Wiki to Build an E-Learning System in Statistics in Arabic Language
Ahmad, Taleb - 2017
language elearning course in statistics. Discussed are issues concerning e-learning in Arab countries with special focus on … problems of the application of e-learning in the Arab world and the difficulties concerning the design Arabic platforms such as … building an Arab platform is presented …
Persistent link: https://www.econbiz.de/10012966246
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Culture-laden imports : international market entry and cultural taboos
Brice, William David; Chu, Edward; Jones, Wayne - In: International journal of management and economics 50 (2016) 1, pp. 49-62
This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....
Persistent link: https://www.econbiz.de/10012026142
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Den arabischen Konsumenten verstehen
Mahajan, Vijay - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 9, pp. 66-73
Persistent link: https://www.econbiz.de/10009783393