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Marketing Research Education i...
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Marktforschung
11,640
Market research
6,557
Data Mining
5,578
Data mining
5,511
Big Data
4,438
Big data
4,291
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2,180
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2,178
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2,018
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2,016
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1,466
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1,165
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1,075
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1,052
Prognoseverfahren
936
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933
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932
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900
big data
763
Marketingmanagement
756
Social Web
738
Social web
738
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735
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734
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691
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664
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664
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643
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561
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523
Management-Informationssystem
523
Verbraucher
508
Bibliometrics
467
Bibliometrie
467
Electronic Commerce
455
E-commerce
442
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434
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420
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408
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399
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138
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897
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Kapferer, Clodwig
62
Malhotra, Naresh K.
48
Green, Paul E.
38
Herrmann, Andreas
34
Hruschka, Harald
34
Decker, Reinhold
32
Homburg, Christian
31
Wildner, Raimund
26
Gunasekaran, Angappa
25
Hildebrandt, Lutz
24
Vasarhelyi, Miklos A.
24
Baesens, Bart
23
Huber, Frank
23
Wamba, Samuel Fosso
23
Day, George S.
22
Hüttner, Manfred
22
Kotler, Philip
22
Kumar, V.
22
Sarstedt, Marko
22
Albers, Sönke
21
Wedel, Michel
21
Wiedmann, Klaus-Peter
21
Wind, Yoram
21
Aaker, David A.
20
Bauer, Hans H.
20
Kamakura, Wagner A.
20
Bhatnagar, Vishal
19
Gambacorta, Leonardo
19
Hair, Joseph F.
19
Martens, David
19
Pepels, Werner
19
Sheth, Jagdish N.
19
Akter, Shahriar
18
Kuß, Alfred
18
Eisend, Martin
17
Ferber, Robert
17
Law, Chun Hung Roberts
17
Berekoven, Ludwig
16
Kumar, Anil
16
Lehmann, Donald R.
16
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All
IGI Global
70
Institut für Demoskopie Allensbach
67
European Productivity Agency
62
Springer Fachmedien Wiesbaden
51
American Marketing Association
49
European Society for Opinion and Marketing Research
44
National Bureau of Economic Research
33
Esomar
17
Gesellschaft für Konsum-, Markt- und Absatzforschung
17
OECD
14
Springer International Publishing
11
American Management Association
10
Information Resources Management Association
10
Market Research Society
9
United States / Business and Defense Services Administration
9
Gesellschaft für Konsumforschung
8
Edward Elgar Publishing
7
Springer-Verlag GmbH
7
Verlag Dr. Kovač
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Haufe-Lexware GmbH & Co. KG
6
National Industrial Conference Board
6
Nielsen Company
6
Walter de Gruyter GmbH & Co. KG
6
Bank für Internationalen Zahlungsausgleich / Irving Fisher Committee on Central Bank Statistics
5
Centro de Desarrollo
5
Deggendorfer Forum zur digitalen Datenanalyse
5
GfK-Nürnberg e.V.
5
Nomos Verlagsgesellschaft
5
AMACOM
4
Carl Hanser Verlag
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Deutsche Statistische Gesellschaft
4
Friedrich-Schiller-Universität Jena
4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
Nielsen Marketing Service
4
RWTH Aachen
4
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
4
Schweizerische Gesellschaft für Marktforschung
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
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Published in...
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Journal of marketing research : JMR
386
Journal of business research : JBR
222
Technological forecasting & social change : an international journal
195
Journal of marketing
186
Overseas business reports : OBR
155
SpringerLink / Bücher
143
Jahrbuch der Absatz- und Verbrauchsforschung
125
International journal of market research : JMRS ; the journal of the Market Research Society
106
International journal of production research
99
European journal of operational research : EJOR
94
Springer eBook Collection
93
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
83
Journal of the Academy of Marketing Science
82
International journal of business information systems : IJBIS
77
Qualitative market research : an international journal
74
Management science : journal of the Institute for Operations Research and the Management Sciences
72
International journal of forecasting
70
Journal of advertising research
70
Journal of information & knowledge management : JIKM
68
Tourism management : research, policies, practice
68
Esomar congress
67
Journal of retailing
65
Journal of retailing and consumer services
64
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Industrial marketing management : the international journal for industrial and high-tech firms
62
Marketing : ZFP ; journal of research and management
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Journal of business economics : JBE
56
Business horizons
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Harvard business review : HBR
52
European marketing research review
51
Europäische Hochschulschriften / 5
50
HMD : Praxis der Wirtschaftsinformatik
50
Information systems and e-business management : ISeB
49
International journal of market research
49
IEEE transactions on engineering management : EM
48
Marketing letters : a journal of research in marketing
48
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Source
All
ECONIS (ZBW)
Other ZBW resources
716
USB Cologne (EcoSocSci)
677
RePEc
587
EconStor
399
BASE
86
USB Cologne (business full texts)
30
OLC EcoSci
25
ArchiDok
10
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Showing
1
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10
of
20,060
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date (newest first)
date (oldest first)
1
Early validation of high-tech startups by using (big) data
Ahmed, Saad
;
Kjørstad, Marianne
;
Muller, Gerrit
; …
- In:
International journal of innovation management : IJIM
27
(
2023
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014500610
Saved in:
2
Big data and the future of knowledge production in marketing research : ethics, digital traces, and abductive reasoning
Oliver, Mathieu Alemany
;
Vayre, Jean-Sébastien
- In:
Journal of marketing analytics : JMA
3
(
2015
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10011380425
Saved in:
3
Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary
;
Harrison, Dana E.
;
Hair, Joseph F.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
Saved in:
4
The marketing data space race
Shaw, Robert
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
Saved in:
5
Uncovering the message from the mess of big data
Bendle, Neil T.
;
Wang, Xin
- In:
Business horizons
59
(
2016
)
1
,
pp. 115-124
Persistent link: https://www.econbiz.de/10011422876
Saved in:
6
Market research and the ethics of big data
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
4
,
pp. 505-520
Persistent link: https://www.econbiz.de/10009788919
Saved in:
7
How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili
;
Song, Michael
- In:
Research-technology management : RTM
65
(
2022
)
2
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
Saved in:
8
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
9
Uncovering patterns of product co-consideration : a case study of online vehicle price quote request data
Damangir, Sina
;
Du, Rex Yuxing
;
Hu, Ye
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 1-17
Persistent link: https://www.econbiz.de/10011873118
Saved in:
10
Marketing research education in the Big Data era
Paas, Leo
- In:
International journal of market research
61
(
2019
)
3
,
pp. 233-235
Persistent link: https://www.econbiz.de/10012172197
Saved in:
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