Narrow search
Showing 1 - 10 of 1,864
Cover Image
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny; Roy, Sanjit; Tiwari, Abhay Kumar - In: Journal of strategic marketing 24 (2016) 7, pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Cover Image
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: European journal of marketing : EJM 51 (2017) 3, pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Cover Image
Exploring the role of stakeholders in place branding : a case analysis of the "City of Liverpool"
Maheshwari, Vishwas; Lodorfos, George; Vandewalle, Ian - In: International journal of business and globalisation : IJBG 13 (2014) 1, pp. 104-121
Persistent link: https://www.econbiz.de/10011289474
Cover Image
What about the "place" in place marketing?
Warnaby, Gary; Medway, Dominic - In: Marketing theory 13 (2013) 3, pp. 345-363
Persistent link: https://www.econbiz.de/10009790640
Cover Image
Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen; Campelo, Adriana - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
Cover Image
Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia; Rosokhata, Anna; Jasnikowski, Adam - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
Cover Image
My city - my brand : the role of residents in place branding
Braun, Erik; Kavaratzis, Mihalis; Zenker, Sebastian - 2010
The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications "translating" insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field in its early stages...
Persistent link: https://www.econbiz.de/10012618833
Cover Image
Impact of place brand names on destination image
Gertner, Rosane K.; Freire, João - In: International journal of leisure and tourism marketing … 6 (2018) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10011846557
Cover Image
Continuity and discontinuity in the historical trajectory of the commercialising of cities : storying Stockholm 1900-2020
Lucarelli, Andrea; Cassinger, Cecilia; Ågren, Karin - In: Business history 65 (2023) 8, pp. 1390-1416
Persistent link: https://www.econbiz.de/10014413877
Cover Image
Die Kernbotschaft von BIDs heißt : Innenstädte wie hochfrequentierte Einkaufszentren managen
Egger, Thomas - In: Business Improvement Districts (BID) : Grundlagen - …, (pp. 81-92). 2008
Persistent link: https://www.econbiz.de/10003634267