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Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
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Factors affecting the attitudes and behavioral intentions of followers toward advertising content embedded within YouTube influencers' videos
Kim, Eunyoung
;
Kim, Yeojin
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1235-1256
Persistent link: https://www.econbiz.de/10013417005
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2
The determinants of supporting crowdfunding sites : understanding internal and external factors from public relations’ perspectives
Kim, Eunyoung
;
Park, Sung Eun
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 269-287
Persistent link: https://www.econbiz.de/10014383307
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3
Art-derived designs promote the inconspicuous consumption of fashion bags
Wang, Manqian
;
Kim, Eunyoung
;
Du, Bo
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 263-278
Persistent link: https://www.econbiz.de/10014291553
Saved in:
4
Which top management team characteristics drive a firm's tax aggressiveness?
Jiang, Haiming
;
Kim, Eunyoung
- In:
Emerging markets, finance & trade : a journal of the …
60
(
2024
)
11
,
pp. 2428-2446
Persistent link: https://www.econbiz.de/10015049740
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