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Marketingmanagement
16,293
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3,451
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3,423
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3,422
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2,937
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2,806
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2,795
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2,795
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2,386
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2,162
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2,159
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1,918
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1,871
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1,714
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1,687
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1,619
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1,609
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1,367
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1,366
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1,222
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1,183
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1,180
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1,121
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1,115
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1,109
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1,099
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992
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949
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924
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924
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884
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883
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878
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878
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751
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745
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724
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721
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Kotler, Philip
100
Bruhn, Manfred
93
Homburg, Christian
76
Meffert, Heribert
70
Pepels, Werner
56
Hornuf, Lars
54
Cumming, Douglas J.
51
Sheth, Jagdish N.
43
Vismara, Silvio
41
Kirchgeorg, Manfred
40
Keller, Kevin Lane
39
Kumar, V.
39
Albers, Sönke
37
Backhaus, Klaus
34
Bauer, Hans H.
34
Esch, Franz-Rudolf
34
Schwienbacher, Armin
33
Tomczak, Torsten
33
Wiedmann, Klaus-Peter
33
Kleinaltenkamp, Michael
32
Kitchen, Philip J.
30
Belz, Christian
29
Madhani, Pankaj M.
29
Vrontis, Demetris
29
Piercy, Nigel
28
Kerin, Roger A.
27
Marshall, Greg W.
27
Agnihotri, Raj
26
Burmann, Christoph
26
Diller, Hermann
26
Kuß, Alfred
26
Berndt, Ralph
25
O'Cass, Aron
24
Catalini, Christian
23
Reinecke, Sven
23
Varadarajan, Rajan
23
Fritz, Wolfgang
22
Hinson, Robert
22
Melewar, T. C.
22
Palmatier, Robert W.
22
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Springer Fachmedien Wiesbaden
84
American Marketing Association
61
National Bureau of Economic Research
47
Books on Demand GmbH <Norderstedt>
23
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
14
OECD
14
Verlag Dr. Kovač
13
Haufe-Lexware GmbH & Co. KG
12
Verlag Franz Vahlen
11
RWTH Aachen
10
De Gruyter Oldenbourg
9
Duncker & Humblot
9
Information Resources Management Association
9
Nomos Verlagsgesellschaft
9
Wiley-VCH
9
Chartered Institute of Marketing
8
Fachhochschule Reutlingen / European School of Business
8
Harvard Graduate School of Business Administration
8
NetLibrary, Inc
8
Edward Elgar Publishing
7
UVK Verlagsgesellschaft mbH
7
AMACOM
6
American Management Association
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
National Industrial Conference Board
6
Springer Gabler <Firma>
6
Uni-Taschenbücher GmbH
6
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Erich-Schmidt-Verlag <Berlin>
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
epubli GmbH
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
GABAL-Verlag GmbH
4
INSEAD
4
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Journal of business research : JBR
406
Industrial marketing management : the international journal for industrial and high-tech firms
352
SpringerLink / Bücher
261
Journal of strategic marketing
189
The journal of business & industrial marketing
149
European journal of marketing : EJM
140
Journal of the Academy of Marketing Science
138
Europäische Hochschulschriften / 5
136
Journal of marketing
126
Journal of marketing management : MM
125
European journal of operational research : EJOR
116
The journal of personal selling & sales management : JPSSM
115
Journal of marketing communications
105
Springer eBook Collection
100
Journal of retailing and consumer services
99
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Marketing intelligence & planning
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Gabler Edition Wissenschaft
82
Business horizons
75
Technological forecasting & social change : an international journal
60
The journal of brand management : an international journal
60
Lehrbuch
59
Springer eBook Collection / Business and Economics
56
Journal of personal selling & sales management
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Asia Pacific journal of marketing and logistics
53
Journal of marketing research : JMR
50
The marketing review
50
Journal of advertising research
49
Journal of business economics : JBE
49
Journal of business ethics : JOBE
49
NBER working paper series
48
International marketing review
47
Marketing : ZFP ; journal of research and management
47
Harvard business review : HBR
46
Working paper / National Bureau of Economic Research, Inc.
46
Journal of global marketing
45
Marketing letters : a journal of research in marketing
45
Psychology & marketing
44
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Source
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,299
RePEc
223
EconStor
214
BASE
19
USB Cologne (business full texts)
18
OLC EcoSci
3
ArchiDok
2
Other ZBW resources
1
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1
Dynamic cash discounts when sales volume is stochastic
Stokes, Jeffrey R.
- In:
The quarterly review of economics and finance : journal …
45
(
2005
)
1
,
pp. 144-160
Persistent link: https://www.econbiz.de/10002570425
Saved in:
2
Personal
selling
in marketing
Olariu, Ioana
- In:
Studies and scientific researches / Economics edition / …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
Saved in:
3
Telemarketing in action : a handbook of marketing and sales applications
Stevens, Michael
-
1995
Persistent link: https://www.econbiz.de/10000542114
Saved in:
4
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
5
Market and sales forecasting
Bolt, Gordon John
-
1981
-
2. ed
Persistent link: https://www.econbiz.de/10000049884
Saved in:
6
Handbook of modern marketing
Buell, Victor P.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000051483
Saved in:
7
Promotional strategy : managing the marketing communications process
Engel, James F.
;
Warshaw, Martin R.
;
Kinnear, Thomas C.
-
1983
-
5. ed
Persistent link: https://www.econbiz.de/10000061671
Saved in:
8
Industrial marketing : cases and concepts
Corey, E. Raymond
-
1962
Persistent link: https://www.econbiz.de/10000340499
Saved in:
9
Industrial marketing : cases and concepts
Corey, E. Raymond
-
1976
-
2. ed
Persistent link: https://www.econbiz.de/10000048482
Saved in:
10
Marketing management : readings in operational effectiveness
Shapiro, Stanley J.
-
1974
Persistent link: https://www.econbiz.de/10000329047
Saved in:
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