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Ephemeral who? : evidence from the reconversion process implemented by Italian fashion companies in response to the COVID-19 pandemic

Vecchi, Alessandra; Colucci, Mariachiara - In: European management review : EMR 21 (2024) 1, pp. 9-30

Persistent link: https://www.econbiz.de/10014530845

La moda circolare : prospettive teoriche ed evidenze empiriche

Colucci, Mariachiara - 2023 - Prima edizione

Persistent link: https://www.econbiz.de/10014333956

The allure of brand heritage : the Chinese acquisition of an Italian luxury pen maker

Vecchi, Alessandra - In: Journal of international business and economics : JIBE 14 (2014) 1, pp. 97-108

Persistent link: https://www.econbiz.de/10010407329

An analysis of Chinese acquisitions of Italian firms in the manufacturing sector

Vecchi, Alessandra - In: International journal of business and emerging markets … 8 (2016) 3, pp. 276-306

Persistent link: https://www.econbiz.de/10011644723

Inter-organizational social capital as relationship investments : an empirical investigation of the effects on customers' relationship satisfaction

Colucci, Mariachiara; Presutti, Manuela - In: Customer relations, (pp. 73-93). 2011

Persistent link: https://www.econbiz.de/10008988071

Brand measurement scales and underlying cognitive dimensions

Visentin, Marco; Colucci, Mariachiara; Marzochi, Gian Luca - In: International journal of market research : JMRS ; the … 55 (2013) 1, pp. 43-57

Persistent link: https://www.econbiz.de/10009715737

Managing brand extension via licensing: an investigation into the high-end fashion industry

Colucci, Mariachiara; Montaguti, Elisa; Lago, Umberto - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 129-137

Persistent link: https://www.econbiz.de/10003735963

Small firms' relationship and knowledge acquisition : an empirical investigation

Colucci, Mariachiara; Presutti, Manuela - In: Managing complexity and change in SMEs : frontiers in …, (pp. 50-68). 2006

Persistent link: https://www.econbiz.de/10003396814

What Goes Around, Comes Around : Reciprocal Effects and Double-Sided Moral Hazard in the Choice of Brand Licensing

Bacchiega, Emanuele - 2019

Extending a brand beyond its original product category is a major strategy for long-term profitability. A brand owner can internalize the development of the extension product, or license the brand to an external partner in order to exploit the licensee's better capabilities and higher efficiency...

Persistent link: https://www.econbiz.de/10012861176

Style and substance : a case study of the expansion of mature business-to-business relationships in the Italian clothing industry

Colucci, Mariachiara; Visentin, Marco - In: The journal of business & industrial marketing 32 (2017) 1, pp. 154-167

Persistent link: https://www.econbiz.de/10011609397