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For a few cents more : why supersize unhealthy food?
Dobson, Paul; Gerstner, Eitan - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 770-778
Persistent link: https://www.econbiz.de/10008652568
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Price responsiveness and market conditions
Braulke, Michael - 1982
application to the theory of the firm where it was demonstrated that a systematic relationship exists between the intensity of the …
Persistent link: https://www.econbiz.de/10009501612
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Warm glow or extra charge? : the ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness
Habel, Johannes; Schons, Laura Marie; Alavi, Sascha; … - In: Journal of marketing 80 (2016) 1, pp. 84-105
Persistent link: https://www.econbiz.de/10011507459
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The CSR spillover effect on consumer responses to advertised reference price promotion
Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-13
This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the manipulation of ARP and CSR contribution...
Persistent link: https://www.econbiz.de/10012817828
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Corporate social responsibility and perceived fairness of price increases
Sipilä, Jenni; Alavi, Sascha; Schons, Laura Marie; … - In: Psychology & marketing 39 (2022) 7, pp. 1370-1384
Persistent link: https://www.econbiz.de/10013280104
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Cause marketing : product pricing, design, and distribution
Gao, Fei - In: Manufacturing & service operations management : M & SOM 22 (2020) 4, pp. 775-791
Persistent link: https://www.econbiz.de/10012268425
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Participative pricing and donation programs in a socially concerned supply chain
Sabbaghnia, Ali; Heydari, Jafar; Razmi, Jafar - In: Corporate social responsibility and environmental management 30 (2023) 1, pp. 146-164
Persistent link: https://www.econbiz.de/10014245502
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Does being good pay off? : an investigation of consumers' price response to social product information
Moosmayer, Dirk C. - In: Pricing perspectives : marketing and management …, (pp. 77-98). 2008
Persistent link: https://www.econbiz.de/10003775062
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Socially responsible pricing: lessons from pricing of AIDS drugs in developing countries
Vachani, Sushil; Smith, N. Craig - In: Multinational corporations and global poverty reduction, (pp. 400-434). 2006
Persistent link: https://www.econbiz.de/10003278795
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Extraordinary pricing of orphan drugs : is it a socially responsible strategy for the US pharmaceutical industry?
Hemphill, Thomas A. - In: Journal of business ethics : JOBE 94 (2010) 2, pp. 225-242
Persistent link: https://www.econbiz.de/10003997047