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Konsumentenverhalten
80,439
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80,426
Theorie
9,050
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9,045
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9,044
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9,041
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5,569
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4,542
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4,536
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4,385
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4,385
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4,333
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4,300
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4,135
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4,086
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3,771
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3,665
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3,626
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3,612
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3,605
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3,524
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3,388
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3,300
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2,920
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2,915
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2,903
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Han, Heesup
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84
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83
Phau, Ian
83
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79
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77
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
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74
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71
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71
Khare, Arpita
69
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69
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68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
66
Foxall, Gordon R.
64
Stavins, Joanna
63
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
58
Laroche, Michel
56
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Kim, Jungkeun
52
Thøgersen, John
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
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51
Rock, Bram de
51
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32
IGI Global
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International Energy Agency
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Institut für Demoskopie Allensbach
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Books on Demand GmbH <Norderstedt>
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Edward Elgar Publishing
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Information Resources Management Association
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7
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Journal of business research : JBR
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1,936
International journal of hospitality management
802
International journal of consumer studies
765
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
526
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435
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
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NBER Working Paper
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The journal of brand management : an international journal
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European journal of marketing : EJM
349
SpringerLink / Bücher
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
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Tourism management : research, policies, practice
328
Journal of international consumer marketing
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Journal of travel and tourism marketing
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Journal of retailing
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Technological forecasting & social change : an international journal
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Journal of marketing management : MM
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Journal of marketing communications
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Cogent business & management
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Journal of marketing
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Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
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Journal of the Academy of Marketing Science
287
The journal of consumer marketing
285
Journal of fashion marketing and management
284
Journal of consumer behaviour : an international research review
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
Marketing intelligence & planning
277
International journal of contemporary hospitality management
268
Journal of business ethics : JOBE
260
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
257
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ECONIS (ZBW)
Other ZBW resources
2,952
USB Cologne (EcoSocSci)
1,221
EconStor
680
RePEc
541
BASE
84
OLC EcoSci
43
ArchiDok
4
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1
The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
2
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
3
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
4
The effects of personality traits and optimum stimulation level on
text
-messaging activities and m-commerce intention
Mahatanankoon, Pruthikrai
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10003716890
Saved in:
5
Text
mining of Internet content : the bridge connecting product research with customers in the digital era
Shivashankar, S.
;
Ravindran, B.
;
Raghavan, N. R. Srinivasa
- In:
Product research : the art and science behind …
,
(pp. 231-242)
.
2009
Persistent link: https://www.econbiz.de/10003977256
Saved in:
6
Predicting consumer sentiments from online
text
Bai, Xue
- In:
Decision support systems : DSS ; the international journal
50
(
2010/11
)
4
,
pp. 732-742
Persistent link: https://www.econbiz.de/10008860104
Saved in:
7
The effects of personality traits and optimum stimulation level on
text
-messaging activities and m-commerce intention
Mahatanankoon, Pruthikrai
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10003698870
Saved in:
8
Efficient methods for sampling responses from large-scale qualitative data
Singh, Surendra N.
;
Hillmer, Steven C.
;
Wang, Ze
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 532-549
Persistent link: https://www.econbiz.de/10009160775
Saved in:
9
Automatic construction of conjoint attributes and levels from online customer reviews
Lee, Thomas Y.
;
Bradlow, Eric T.
-
2007
Persistent link: https://www.econbiz.de/10009410939
Saved in:
10
An interdisciplinary method for brand association research
Ranfagni, Silvia
;
Guercini, Simone
;
Camiciottoli, …
- In:
Management decision : MD
52
(
2014
)
4
,
pp. 724-736
Persistent link: https://www.econbiz.de/10010386767
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