Nguyen Thao Thi Phuong; Nguyen Anh Van - In: Asian Academy of Management journal 29 (2024) 1, pp. 143-171
has put companies under the test for their commitment to moral business conduct and corporate social responsibility (CSR …). Facing the challenges for survival as well as financial strains could push firms with difficult choices in their CSR … practices. The aim of this study is to explore the impact of CSR activities in building customer trust and company reputation …