Muhammad Tahir Jan; Ahmed Mohamed Hamed Aly Abouzaid; Nadeem - In: Journal of marketing and consumer behaviour in emerging … (2020) 2, pp. 16-32
, especially in the fashion industry. The data for this study were collected from 205 consumers of various nationalities via an … positive impact, it was not statistically significant and does not relate to the consumer's purchase intention in the fashion … makers in the fashion industry may adopt the findings of the present study to devise more effective marketing strategies …
