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Advertising in the "age of me"
McNeal, James U. - In: Business horizons 22 (1979) 4, pp. 34-38
Persistent link: https://www.econbiz.de/10003623376
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Advertising's disparagement of American workers
McNeal, James U. - In: Business horizons 26 (1983) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10003623381
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You can defend advertising - but not every advertisement
McNeal, James U. - In: Business horizons 24 (1981) 5, pp. 33-37
Persistent link: https://www.econbiz.de/10003623391
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The child consumer : a new market
McNeal, James U. - In: Journal of retailing 45 (1969) 2, pp. 15-22,84
Persistent link: https://www.econbiz.de/10002479341
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Consumer education as a competitive strategy
McNeal, James U. - In: Business horizons 21 (1978) 1, pp. 50-56
Persistent link: https://www.econbiz.de/10002479386
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Consumer satisfaction : the measure of marketing effectiveness
McNeal, James U. - In: MSU business topics 17 (1969) 3, pp. 31-35
Persistent link: https://www.econbiz.de/10002479397
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The disappearing motive in motivation research
McNeal, James U. - In: Business topics 12 (1964) 4, pp. 30-36
Persistent link: https://www.econbiz.de/10002479408
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An exploratory study of the consumer behavior of children
McNeal, James U. - In: Dimensions of consumer behavior, (pp. 190-209). 1965
Persistent link: https://www.econbiz.de/10002479419
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Graphology : a new marketing research technique
McNeal, James U. - In: Journal of marketing research : JMR 4 (1967) 4, pp. 363-367
Persistent link: https://www.econbiz.de/10002479426
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Graphology : a new marketing research technique
McNeal, James U. - In: Dimensions of consumer behavior, (pp. 385-394). 1969
Persistent link: https://www.econbiz.de/10002479438