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An empirical study on shopping motivation among Generation Y Indian
Kumar, Sushant; Sadarangani, Pradip - In: Global business review 22 (2021) 2, pp. 500-516
Persistent link: https://www.econbiz.de/10012520243
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The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing
Earth Chandrruangphen; Nuttapol Assarut; Sukree Sinthupinyo - In: Cogent business & management 9 (2022) 1, pp. 1-29
Small individual sellers and retailers use live streaming as a direct selling channel to demonstrate and sell their products. This study proposes a framework that examines the influence of live streaming attributes on customer trust and intentions to watch and purchase fashion clothing. Drawing...
Persistent link: https://www.econbiz.de/10014425710
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Promotion and shoppers' impluse purchases : the example of clothes
Hultén, Peter; Vanyushyn, Vladimir - In: The journal of consumer marketing 31 (2014) 2, pp. 94-102
Persistent link: https://www.econbiz.de/10010373839
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The cross-shopping behaviour : patterns of store format mobility in the apparel sector
Luceri, Beatrice; Latusi, Sabrina - In: International journal of retail & distribution management 44 (2016) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10011515560
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Antecedents of store footfall and loyalty : an investigation from an integrated perspective
Jain, S. K.; Gupta, Garima - In: Journal of commerce & business studies 2 (2015) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10011608240
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Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector
Nilssen, Ragna; Bick, Geoff; Abratt, Russell - In: The journal of brand management : an international journal 26 (2019) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10012060044
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"Take it or leave it?" : evidence on cultural differences affecting return behaviour for Gen Z
Serravalle, Francesca; Vannucci, Virginia; Pantano, Eleonora - In: Journal of retailing and consumer services 66 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209690
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Opportunistic claiming behaviour in two-sided markets
Chen, Zhihao; Zhou, Wenyan - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 91-110
Persistent link: https://www.econbiz.de/10011282026
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Mapping entrepreneurs' types in a Brazilian informal clothes retailing cluster
Carneiro-da-Cunha, Julio Araujo; Rossetto, Denny Eduardo - In: International journal of entrepreneurship and small business 26 (2015) 1, pp. 21-42
Persistent link: https://www.econbiz.de/10011534404
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Beyond the border : Yellow goes international
Ahmed, Jashim Uddin; Rifat, Afrin; Nisha, Nabila; … - In: Global business review 17 (2016) 5, pp. 1094-1106
Persistent link: https://www.econbiz.de/10011644042