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Health marketing quarterly
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Infonomics for distributed business and decision-making environments : creating information system ecology
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Account planning : applying an advertising discipline to health communication and social marketing
Mackert, Michael
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 270-282
Persistent link: https://www.econbiz.de/10009657660
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2
Health infonomics : intelligent applications of information technology
Mackert, Michael
;
Whitten, Pamela
;
Holtz, Bree
- In:
Infonomics for distributed business and decision-making …
,
(pp. 217-232)
.
2010
Persistent link: https://www.econbiz.de/10003913363
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3
Educational content and health literacy issues in direct-to-consumer advertising of pharmaceuticals
Mackert, Michael
;
Love, Brad
- In:
Health marketing quarterly
28
(
2011
)
3
,
pp. 205-218
Persistent link: https://www.econbiz.de/10009302887
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4
DTC drug advertising ethics : laboratory for medical marketing
Mackert, Michael
;
Guadagno, Marie
;
Mabry, Amanda
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10010237648
Saved in:
5
Pharmaceutical advertising practitioners’ approach to trust and emotion
Ball, Jennifer
;
Mackert, Michael
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 244-264
Persistent link: https://www.econbiz.de/10009790622
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6
Advancing use of norms for social marketing : extending the theory of normative social behavior
Mabry, Amanda
;
Mackert, Michael
- In:
International review on public and non-profit marketing
11
(
2014
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10010413078
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7
Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
Mackert, Michael
;
Eastin, Matthew S.
;
Ball, Jennifer G.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 352-365
Persistent link: https://www.econbiz.de/10008749278
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8
Advancing health marketing research and policy recommendations by incorporating source perspectives
Mackert, Michael
;
Guadagno, Marie
;
Champlin, Sara
- In:
Health marketing quarterly
32
(
2015
)
3
,
pp. 250-262
Persistent link: https://www.econbiz.de/10011383953
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9
How does objective and subjective human papillomavirus knowledge affect information-seeking intentions and source preferences?
Manika, Danae
;
Stout, Patricia A.
;
Golden, Linda L.
; …
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 247-267
Persistent link: https://www.econbiz.de/10011791301
Saved in:
10
"People" can be better than "you" : the moderating role of regulatory focus on self-referencing messages in physical activity promotion campaigns among college students
Lee, Seungae
;
Mackert, Michael
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011744214
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