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Impact of online consumer reviews on sales and price strategies : a review and directions for future research
De Maeyer, Peter - In: The journal of product & brand management 21 (2012) 2, pp. 132-139
Persistent link: https://www.econbiz.de/10009569987
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A visual approach for identifying consumer satisfaction niches
Estelami, Hooman; De Maeyer, Peter - In: Handbook of niche marketing : principles and practice, (pp. 105-128). 2006
Persistent link: https://www.econbiz.de/10003322892
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Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi; Dekimpe, Marnik G.; Croux, Christophe; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
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Applying the peak-end rule to reference prices
De Maeyer, Peter; Estelami, Hooman - In: The journal of product & brand management 22 (2013) 3, pp. 260-265
Persistent link: https://www.econbiz.de/10009769814
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An exploratory study of divided pricing effects on financial service quality expectations
Estelami, Hooman; De Maeyer, Peter - In: Journal of financial services marketing : JFSM 15 (2010/11) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10009562583
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Determinants of extended warranty prices for consumer durables
Estelami, Hooman; De Maeyer, Peter; Estelami, Nicholas - In: The journal of product & brand management 25 (2016) 7, pp. 687-699
Persistent link: https://www.econbiz.de/10011616261
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Consumer perceptions of third party product quality ratings
Maeyer, Peter De; Estelami, Hooman - In: Journal of business research : JBR 64 (2011) 10, pp. 1067-1073
Persistent link: https://www.econbiz.de/10009270585