Consumer perceptions of third party product quality ratings
Year of publication: |
2011
|
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Authors: | Maeyer, Peter De ; Estelami, Hooman |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 10, p. 1067-1073
|
Subject: | Produktqualität | Product quality | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Präferenztheorie | Theory of preferences |
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