Purpose: The aim is to present a novel, empirical analysis of the competitive battle between retailer‐owned private labels (also known as store brands) and national brands (manufacturer‐owned) in the online retail market. Design/methodology/approach: The authors investigate competition...

The use of the Internet as a shopping channel is becoming very important in the world of business. Marketers are incorporating the online channel to their set of traditional offline channels to reach new customers and improve the services offered to current ones. Consumers are discovering the...

As the importance of online grocery shopping increases, both pure-play online grocers and multichannel grocers are likely to be interested in setting optimal prices for their online stores. We use a unique household scanner panel dataset to investigate how a grocery retailer with both online and...