Private labels and national brands across online and offline channels
Year of publication: |
2012
|
---|---|
Authors: | Arce‐Urriza, Marta ; Cebollada, Javier |
Other Persons: | Ribeiro Soriano, Domingo (ed.) |
Published in: |
Management Decision. - Emerald Group Publishing Limited, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 50.2012, 10, p. 1772-1789
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | E‐commerce | Private label | Store brand | National brand | Online retailing | Brand awareness | Customer loyalty | Brand loyalty | Consumer goods | Retailing |
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