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1
Happy hour followed by hangover : financing the UK brewery industry, 1880-1913
Coyle, Graeme G.
;
Acheson, Christophe
;
Turner, John D.
- In:
Business history
58
(
2016
)
5/6
,
pp. 725-751
Persistent link: https://www.econbiz.de/10011603372
Saved in:
2
The influence of key capabilities on brand portfolio-based competitve advantage
Chailan, Claude
- In:
International journal of trade and global markets
6
(
2013
)
2
,
pp. 182-201
Persistent link: https://www.econbiz.de/10009759927
Saved in:
3
A conceptual framework for retro marketing in sport
Scola, Zach
;
Gordon, Brian S.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011933924
Saved in:
4
Promoting the Belt and Road Initiative : a strategic marketing approach
Yin, Eden
- In:
The belt and road initiative : opportunities and …
,
(pp. 345-364)
.
2020
Persistent link: https://www.econbiz.de/10013184399
Saved in:
5
Exploring the mediating role of marketing planning in enterprise marketing capabilities
Fonseca, Joana Sofia da
;
Dias, Álvaro Lopes
;
Pereira, …
- In:
International journal of business environment : IJBE
14
(
2023
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10014234416
Saved in:
6
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
7
Marketing mix elements influencing brand attitude strength : Global vs. domestic SPA brands
Kim, Eun Young
;
Park, Kyungae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 263-281
Persistent link: https://www.econbiz.de/10010408106
Saved in:
8
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
9
What constitutes student-university brand relationship? : Malaysian students' perspective
Hashim, Sharizal
;
Norjaya Mohd. Yasin
;
Siti Aisyah Ya'kob
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 180-202
Persistent link: https://www.econbiz.de/10012312378
Saved in:
10
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
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