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Der Umgang kleiner und mittlerer Unternehmen mit den demografischen Herausforderungen: Eine Trendstudie

Kay, Rosemarie; Hoffmann, Marina; Kranzusch, Peter; … - 2018

Das IfM Bonn untersucht anhand einer repräsentativen Trendstudie für den Zeitraum 2007 bis 2017, wie KMU dem demografischen Wandel begegnen. Demnach sind die KMU aktuell besser als 2007 über den demografischen Wandel informiert. Die Mehrheit der KMU hat ihre Absatzstrategie an die bereits...

Persistent link: https://www.econbiz.de/10011886691

Digital marketing effects of Clubhouse on crowdfunding in the context of COVID-19

Konhäusner, Peter; Seidentopf, Robert - In: Journal of Risk and Financial Management 14 (2021) 8, pp. 1-19

In the marketing mix, promotion is mentioned as using the communication channels available to present and market the … product or service at hand. In recent years, social media has risen as an influential marketing communication channel in … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …

Persistent link: https://www.econbiz.de/10013201031

Retail Strategies to Support Healthy Eating

Moran, Alyssa (contributor); … - 2020

In January 2020, the Center for Science in the Public Interest (CSPI), The Food Trust, Johns Hopkins Bloomberg School of Public Health, and Healthy Eating Research (HER) met for a Healthy Retail Research Convention in Washington, D.C. Attendees included food industry representatives,...

Persistent link: https://www.econbiz.de/10014323780

How can gamified applications drive engagement and brand attitude? The case of Nike Run Club application

Rodrigues, Ivo; Lopes, João M.; Borges, Ana; Oliveira, … - In: Administrative Sciences 11 (2021) 3, pp. 1-20

contributions, this research contributes to the existing literature and academic knowledge in the areas of marketing and … understanding of the relationship between gamification and marketing, demonstrating that the use of gamified applications as … the development of new Gamified marketing solutions. …

Persistent link: https://www.econbiz.de/10014332889

Current Trends in Tourism under COVID-19 and Future Implications

Kruczek, Zygmunt (contributor); … - 2023

overtourism. The digitization of tourism services in the areas of marketing and sales should be one of the priorities addressed by …

Persistent link: https://www.econbiz.de/10014520969

Social Media im Recruiting

Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12

Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...

Persistent link: https://www.econbiz.de/10010420382

Brand Differentiation in German Online Job Boards

Palinkas, Tami; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2014) 2/2014, pp. 39-48

The increasing overload of information that bothers people is affecting businesses on online job boards as well. Although there is no doubt about the benefits of those platforms, companies are threatened to get lost in the sheer mass of similar advertisements. Considering the background of the...

Persistent link: https://www.econbiz.de/10010420964

How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity

Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2012) 1/2012, pp. 34-41

marketing industry of how to benefit from them. …

Persistent link: https://www.econbiz.de/10010420968