of ICLV models in marketing remain rare. We extend previous ICLV applications by first estimating a multinomial choice … to encourage more widespread application of this appealing model class in the marketing field. …

application in marketing research are outlined. …

. Von dieser Entwicklung ist insbesondere das Marketing- und Markenmanagement betroffen, da es im Rahmen der CSR eine …. Hierbei zeigt der systematische Forschungsüberblick über insgesamt 62 Studien aus einschlägigen internationalen Marketing …

This inquiry contributes to the literature on the development of 'nonprofit marketing thought' by describing how the … field's early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative … relevant issues that have influenced the development of nonprofit marketing scholarship. The investigation suggests that …

relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …

Schluss werden geeignete Computerprogramme benannt und Möglichkeiten des Einsatzes der MDS im Marketing kurz vorgetragen. In … möglich. Teil 2 wird dann die Anwendung der MDS in den verschiedenen Bereichen des Marketing, wie bspw. Analyse des Images … scaling (MDS)'. These methods play a significant role in professional marketing. The article begins with some examples and …