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The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma
Prange, Christiane; Schlegelmilch, Bodo B. - In: BuR - Business Research 2 (2009) 2, pp. 215-240
Formulating consistent marketing strategies is a difficult task, but successfully implementing them is even more … challenging. This is even more pertinent as marketing strategies quite often incorporate inherent conflicts between major … literature lacks concrete insights for marketing managers as to how exploratory and exploitative strategies can be best combined …
Persistent link: https://www.econbiz.de/10010421343
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Strategiimplementering: Styringsbestræbelser, identitet og affekt
Christensen, Lone - 2019
Persistent link: https://www.econbiz.de/10012255113
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Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche
Maiwald, Anna; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2014) 2/2014, pp. 8-16
Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...
Persistent link: https://www.econbiz.de/10010420965
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How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2012) 1/2012, pp. 34-41
marketing industry of how to benefit from them. …
Persistent link: https://www.econbiz.de/10010420968
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Visits to the Client when Tendering for Consulting Contracts: Sourcing Information or Influencing the Client?
Svensson, Roger - 2000
Consulting firms (CFs) sell services on a project basis to many clients and must therefore continuously tender for new contracts. One frequently used strategy by CFs is to visit the clients in connection to the tenders. The reason to the visits is either: 1) to influence the client in his...
Persistent link: https://www.econbiz.de/10010334739
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Direct Democracy for a Living Constitution
Frey, Bruno S. - 2004
The development of the constitution must be based on the rule of law. Direct democratic rights allow citizens to participate in the amendment process. The direct democratic process of institutional change is theoretically and empirically analyzed. A number of counter arguments and issues for a...
Persistent link: https://www.econbiz.de/10010296183
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Environmental Policy Tools and Firm-Level Management Practices: Empirical Evidence for Germany
Frondel, Manuel; Horbach, Jens; Rennings, Klaus; … - 2004
On the basis of abundant facility and firm-level data for German manufacturing, originating from a recent OECD-survey, this paper empirically investigates the relevance of a variety of incentives for environmentally innovative behavior of facilities, the respective influence of pressure groups,...
Persistent link: https://www.econbiz.de/10010296227
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Konzipierung und Einführung der Prozesskostenrechnung als eines Bestandteils des Qualitätsmanagements in der öffentlichen Verwaltung
Kinder, Kathrin - 2005
Ausgangspunkt für Überlegungen zur Einführung der Prozesskostenrechnung als eines Bestandteils des Qualitätsmanagements in der öffentlichen Verwaltung ist die Frage, wie die Verwaltung bei wachsenden Aufgabenanforderungen aus Politik, Wirtschaft und Gesellschaft eine noch effektivere...
Persistent link: https://www.econbiz.de/10010297043
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Efficiency, Compensation, and Discrimination: What is at Stake When Implementing the EU Emissions Trading Scheme?
Böhringer, Christoph; Lange, Andreas - 2003
In 2005, an EU-wide emissions trading scheme covering major CO2 producing sites shall come into power. The key objective of the trading scheme is to promote cost-efficiency of carbon reduction within the EU. We identify policy-relevant tradeoffs between overall efficiency, compensation and...
Persistent link: https://www.econbiz.de/10010297339
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Hydrogen in Passenger Transport: A Macroeconomic Analysis
Mennel, Tim; Jokisch, Sabine - 2007
Hydrogen is often seen as a promising future energy carrier given the major reliance of today?s transport sector on finite fossil fuels. This working paper assesses the macroeconomic effects of introducing hydrogen as fuel in passenger transport within the framework of the computable general...
Persistent link: https://www.econbiz.de/10010297964