Marketing strategy and management
| Year of publication: |
1985
|
|---|---|
| Authors: | Baker, Michael John |
| Publisher: |
Basingstoke [u.a.] : Macmillan |
| Subject: | Marketing | Strategisches Management | Marketingmanagement | Einführung |
| Extent: | XVIII, 399 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-333-32307-6 ; 0-333-32308-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004048515