This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing to provide insight into the efficacy of CSR as a challenger's competitive weapon against a market leader. Through an investigation of a real world CSR initiative, we show that...

Which strategies generate value in e-commerce environments? In a step towards answering this question, this paper estimates the impacts of several competitive strategies on the values of the well-known Internet retailer Amazon.com and three of its early competitors, BarnesandNoble.com, CDNOW,...

This paper aims to describe how a commercially successful innovation occurs with the altering of the existing competitive structure in a market under environmental and competitive pressures. I study the history of the laundry detergent market in Japan and elucidate the manner in which Kao...

Polish rural areas, compared to other EU-25 member states, still show a high agricultural employment due to a lack of job opportunities in other rural economic sectors. In particular, in South eastern Poland the shut down of heavy industry companies in the early 1990s left many rural inhabitants...

The paper aims at a conceptual contribution to the normative economic analysis of rural de-velopment (RD) policies. RD is regarded as a problem of interaction between individuals; (lacking) structural change or the (missing) integration of externalities are therefore recon-structed as...

This paper presents the results of a case study of local economic development in Dolina Strugu, Podkarpackie voivodship, Poland. Its aim is to analyse local development problems and chances, to investigate the potential of endogenous initiatives to support economic development, and to examine...

Since the beginning of the 1990s, the gap in economic development between rural and urban regions in Poland has continuously grown. Increasing income disparities and the lack of job opportunities have already led to an outflow of young people out of and an increasing obsolescence in rural areas....

Als Folge des Health Check der Gemeinsamen Agrarpolitik sowie des europäischen Konjunkturprogramms wurden die Mittel des Europäischen Landwirtschaftsfonds zur Entwicklung des ländlichen Raums (ELER) aufgestockt, um damit geeignete Maßnahmen zur Reaktion auf die 'neuen Herausforderungen'...

Rural Networks have been implemented as an instrument to enhance EU rural development policies in the funding period 2007-2013. Gaps in European programme documents concerning the networks' purpose and their evaluation led to a survey of the National Network Units being conducted in 2010....