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Industrie und Handel als Anbieter von Bankdienstleistungen im Firmenkundengeschäft: Empirische Analyse der Aktivitäten in deutschen und britischen Großunternehmen
Stoffel, Karl - 1993
Die internationalen wirtschaftlichen Aktivitäten der großen Industrie- und Handelsunternehmen sind nicht ohne Konsequenzen für das Finanzmanagement dieser Unternehmen geblieben. Mit der Internationalisierung ist vor allem die Bedeutung des Risikomanagement und des unternehmensweiten Cash...
Persistent link: https://www.econbiz.de/10011594603
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Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche
Maiwald, Anna; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2014) 2/2014, pp. 8-16
Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...
Persistent link: https://www.econbiz.de/10010420965
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How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2012) 1/2012, pp. 34-41
marketing industry of how to benefit from them. …
Persistent link: https://www.econbiz.de/10010420968
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Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing
Kościółek, Szczepan - 2024
book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid … for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the … segments of the campaigns' funders, and presents recommendations for developing marketing-mix programs to target them. This is …
Persistent link: https://www.econbiz.de/10014458229
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Foreign and domestic takeovers in Germany: Cherry-picking and lemon-grabbing
Weche-Gelübcke, John P. - 2012
This study focuses on ex ante performance of domestic and foreign takeover targets in Germany, one of the most important FDI inflow destinations worldwide. Using a new database from German official statistics, unconditional comparisons as well as binary response model estimations of takeover...
Persistent link: https://www.econbiz.de/10010294465
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Temporary Agency Work and Firm Performance: Evidence from German Establishment-Level Panel Data
Beckmann, Michael; Kuhn, Dieter - 2009
This paper empirically examines the impact of temporary agency work on firm performance using panel data from German establishments. Thereby, special attention is devoted to the question, whether there are performance differences between firms using temporary agency workers (TAWs) as a buffer...
Persistent link: https://www.econbiz.de/10011390637
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Flexibility vs. screening: The performance effects of temporary agency work strategies
Beckmann, Michael; Kuhn, Dieter - 2012
This paper empirically examines the impact of temporary agency work strategies on firm performance using panel data from German establishments. Thereby, special attention is devoted to the question, whether there are performance differences be- tween establishments using temporary agency workers...
Persistent link: https://www.econbiz.de/10011390670
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Interlocking Boards and Firm Performance: Evidence from a New Panel Database
Non, Mariëlle C.; Franses, Philip Hans - 2007
An interlock between two firms occurs if the firms share one or more directors in their boards of directors. We explore the effect of interlocks on firm performance for 101 large Dutch firms using a large and new panel database. We use five different performance measures, and for each...
Persistent link: https://www.econbiz.de/10010325232
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A Triptych Inquiry: Rethinking Sustainability, Innovation, and Financial Performance
Busch, Timo; Stinchfield, Bryan T.; Wood, Matthew S. - 2011
Management scholars have sought to answer the question: is there a financial payoff for ad-dressing ecological and social issues? We move beyond this question and include a time com-ponent for corporate financial performance (CFP) and a firm’s innovativeness in order to ask: when does it pay?...
Persistent link: https://www.econbiz.de/10010325873
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The Impact of Workplace Conditions on Firm Performance
Buhai, Sebastian; Cottini, Elena; Westergård-Nielsen, Niels - 2008
This paper estimates the impact of work environment health and safety practice on firm performance, and examines which firm-characteristic factors are associated with good work conditions. We use Danish longitudinal register matched employer-employee data, merged with firm business accounts and...
Persistent link: https://www.econbiz.de/10010326048