Narrow search
Showing 1 - 10 of 591
Cover Image
Diffusion and persistence of false rumors in social media networks: implications of searchability on rumor self-correction on Twitter
Eismann, Kathrin - In: Journal of Business Economics 91 (2021) 9, pp. 1299-1329
Social media networks (SMN) such as Facebook and Twitter are infamous for facilitating the spread of potentially false rumors. Although it has been argued that SMN enable their users to identify and challenge false rumors through collective efforts to make sense of unverified information—a...
Persistent link: https://www.econbiz.de/10014501442
Cover Image
Von der Verbreitung zur Kommunikation
Willand, Ilka; Stirner, Heidrun - In: WISTA - Wirtschaft und Statistik 74 (2022) 6, pp. 38-43
Der Beitrag zeigt auf, wie sich die Presse- und Öffentlichkeitsarbeit des Statistischen Bundesamtes in den letzten Jahrzehnten von der reinen Verbreitung hin zu einer digitalen Kommunikation entwickelt hat. Erste Impulse setzte die um die Jahrtausendwende beginnende Digitalisierung, die sich...
Persistent link: https://www.econbiz.de/10013490579
Cover Image
Reciprocal attention and norm of reciprocity in blogging networks
Gaudeul, Alexia; Peroni, Chiara - 2010
Bloggers devote significant time not only producing content for others to read, watch or listen to, but also paying attention to and engaging in interactions with other bloggers. We hope to throw light not only on the factors that gain bloggers significant readership and lively interactions with...
Persistent link: https://www.econbiz.de/10010267090
Cover Image
Social Media and Supply Chain
Markova, Sonja; Petkovska-Mirčevska, Tatjana - In: Amfiteatru Economic Journal 15 (2013) 33, pp. 89-102
Web 2.0, also referred to as social media, is the use of the World Wide Web to increase creativity, information sharing, and collaboration among users. Social media is driving the rethinking of many of the principles of economics. The use of social media within supply chains is lagging behind...
Persistent link: https://www.econbiz.de/10011724804
Cover Image
Influencer Marketing - das Marketing der Zukunft?
Nufer, Gerd; Beck, Maria - 2020
Influencer Marketing stellt derzeit einen der größten Trends im Online-Marketing dar. Zahlreiche Unternehmen betreiben … aktuell Influencer Marketing und die Zahl wächst stetig. Das Bilden und Beeinflussen der Meinung von Konsumenten ist nicht neu …, im Gegenteil, dies ist eine grundsätzliche Aufgabe von Werbung. Doch worin besteht der Reiz des Influencer Marketing …
Persistent link: https://www.econbiz.de/10012218950
Cover Image
Relevanz und Potential von TikTok für die Social-Media-Marketing-Strategie von Unternehmen
Zweigle, Tanja; Hellinghausen, Paul - 2021
the social media marketing strategy for companies. The study is based on three qualitative interviews with social media …
Persistent link: https://www.econbiz.de/10013178137
Cover Image
Digital marketing effects of Clubhouse on crowdfunding in the context of COVID-19
Konhäusner, Peter; Seidentopf, Robert - In: Journal of Risk and Financial Management 14 (2021) 8, pp. 1-19
In the marketing mix, promotion is mentioned as using the communication channels available to present and market the … product or service at hand. In recent years, social media has risen as an influential marketing communication channel in … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …
Persistent link: https://www.econbiz.de/10013201031
Cover Image
Herramientas de Marketing digital y competencia: una aproximación al estado de la cuestión
Membiela-Pollán, Matías; Pedreira-Fernández, Natalia - In: Atlantic Review of Economics (ARoEc) 3 (2019) 3
In recent years, the rise of ICT has resulted in the dimension that digital marketing currently has, understood as the …, evolution and techniques of digital marketing. Specifically, the text extends to the understanding of seven tools: the corporate … website and online store, blogs, social networks, e-mail marketing, SEO, SEM, and digital advertising. Its proper use reverts …
Persistent link: https://www.econbiz.de/10014468636
Cover Image
An analysis of the effects of customer satisfaction and engagement on social media on repurchase intention in the hospitality industry
Majeed, Mohammed; Asare, Charles; Fatawu, Alhassan; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-19
The purpose of this quantitative-deductive paper is to explore the link amongst customer satisfaction and engagement on social media on repurchase intention in the hospitality industry. The study was conducted on social media because, it is the fastest growing media in history. Data was...
Persistent link: https://www.econbiz.de/10014505480
Cover Image
Social Media im Recruiting
Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382